App personalization

Retention Nudge

"Come back and finish X" win-back reel; swap userName, taskName, progressText and colors, and toggle the streak incentive line.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 11.9s
Scenes: 3
Render cost: $0.00298 / render

VariablesConditional scenesvideo

Free template · opens in the editor, no account required.

Customize Retention Nudge

Retention Nudge is a ready-to-render App personalization video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes, video. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

14 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

appNameText

LINGUA

userNameText

Chris

kickerText

We saved your spot

missLineText

You were 2 lessons<br>from fluent basics.

taskNameText

Spanish · Unit 4

progressTextText

68% complete

reassureLineText

It only takes 5 minutes to pick up where you left off.

ctaTextText

Finish Unit 4

showIncentiveToggle

on

incentiveTextText

Come back today and keep your 12-day streak alive.

accentColor

#FF7A59

accent2Color

#FFE4C4

bgVideoMedia URL

7639588-hd_1080_1920_30fps.mp4

musicUrlMedia URL

audio_ed6f0ed574.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "apppersonal-retention-nudge",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#170A16",
  "outputFormat": "mp4",
  "variables": {
    "appName": "LINGUA",
    "userName": "Chris",
    "kicker": "We saved your spot",
    "missLine": "You were 2 lessons<br>from fluent basics.",
    "taskName": "Spanish · Unit 4",
    "progressText": "68% complete",
    "reassureLine": "It only takes 5 minutes to pick up where you left off.",
    "ctaText": "Finish Unit 4",
    "showIncentive": true,
    "incentiveText": "Come back today and keep your 12-day streak alive.",
    "accent": "#FF7A59",
    "accent2": "#FFE4C4",
    "bgVideo": "https://videos.pexels.com/video-files/7639588/7639588-hd_1080_1920_30fps.mp4",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/04/21/audio_ed6f0ed574.mp3"
  },
  "scenes": [
    {
      "id": "hook",
      "duration": 4.4,
      "backgroundColor": "#170A16",
      "transition": "smoothleft",
      "transitionId": "resume",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "VIDEO",
          "src": "{{bgVideo}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "volume": 0,
          "opacity": 0.5,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='rnHook' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#170A16' stop-opacity='0.78'/><stop offset='0.45' stop-color='#170A16' stop-opacity='0.4'/><stop offset='1' stop-color='#170A16' stop-opacity='0.96'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#rnHook)'/><rect x='90' y='1210' width='120' height='8' rx='4' fill='#FF7A59'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 240,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='display:inline-block; border:1.5px solid rgba(255,122,89,0.6); color:{{accent}}; border-radius:999px; padding:12px 30px; font-size:24px; font-weight:800; letter-spacing:4px;'>{{appName}} · {{kicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1260,
          "width": 920,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.5,
          "enterEnd": 1.05,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='color:#FFE4C4; font-size:88px; line-height:1.02; font-weight:800; letter-spacing:-2px;'>{{missLine}}</div><div style='margin-top:24px; color:#D9B3A6; font-size:34px; font-weight:500;'>Hey {{userName}} — your progress is still here.</div>"
        }
      ]
    },
    {
      "id": "resume",
      "duration": 4.6,
      "backgroundColor": "#170A16",
      "transition": "smoothleft",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='rnRes' cx='0.5' cy='0.38' r='0.95'><stop offset='0' stop-color='#2A1226'/><stop offset='0.55' stop-color='#1D0D1B'/><stop offset='1' stop-color='#170A16'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#rnRes)'/><rect x='110' y='860' width='860' height='40' rx='20' fill='rgba(255,228,196,0.15)'/><rect x='110' y='860' width='585' height='40' rx='20' fill='#FF7A59'/><circle cx='695' cy='880' r='30' fill='#FF7A59' stroke='#170A16' stroke-width='6'/><rect x='96' y='560' width='888' height='240' rx='40' fill='rgba(255,255,255,0.04)' stroke='rgba(255,122,89,0.4)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 150,
          "y": 610,
          "width": 780,
          "anchor": "top-left",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='color:#FF7A59; font-size:28px; font-weight:800; letter-spacing:4px;'>PICK UP WHERE YOU LEFT OFF</div><div style='margin-top:16px; color:#FFE4C4; font-size:68px; line-height:1; font-weight:800; letter-spacing:-2px;'>{{taskName}}</div>"
        },
        {
          "type": "TEXT",
          "x": 150,
          "y": 930,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.5,
          "enterEnd": 0.95,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='color:#FFFFFF; font-size:40px; font-weight:800;'>{{progressText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1120,
          "width": 860,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.75,
          "enterEnd": 1.2,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='text-align:center; color:#D9B3A6; font-size:40px; line-height:1.4; font-weight:500;'>{{reassureLine}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4,
      "backgroundColor": "#FF7A59",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='rnCta' cx='0.5' cy='0.4' r='0.95'><stop offset='0' stop-color='#FF8E70'/><stop offset='1' stop-color='#E85B3B'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#rnCta)'/><circle cx='540' cy='640' r='150' fill='none' stroke='rgba(255,255,255,0.65)' stroke-width='3'/><path d='M508 578 L604 640 L508 702 Z' fill='#FFFFFF'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 900,
          "width": 920,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.25,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='text-align:center; color:#3A0F04; font-size:84px; line-height:1.03; font-weight:800; letter-spacing:-2px;'>Your streak<br>misses you.</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showIncentive}}",
          "x": 540,
          "y": 1130,
          "width": 820,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.55,
          "enterEnd": 1,
          "enterAnimation": "fade",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='text-align:center; color:#4A1608; font-size:34px; line-height:1.4; font-weight:600;'>{{incentiveText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1330,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.85,
          "enterEnd": 1.3,
          "enterAnimation": "circleopen",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='display:inline-block; background:#170A16; color:{{accent2}}; border-radius:999px; padding:28px 66px; font-size:40px; font-weight:800;'>{{ctaText}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

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