Price Reduced

Reduction alert with old/new price morph and a motivated-seller urgency chip.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 11.15s
Scenes: 3
Render cost: $0.00279 / render

VariablesConditional scenes

Free template · opens in the editor, no account required.

Customize Price Reduced

Price Reduced is a ready-to-render Real estate video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

13 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

agencyNameText

Grove & Key Realty

addressText

9 Summit Ridge Drive

oldPriceText

$689,000

newPriceText

$649,000

reductionText

$40,000 below list

urgencyText

Seller is motivated — offers reviewed Friday.

bedsText

3 bed

bathsText

2 bath

areaText

1,980 sq ft

agentPhoneText

(555) 210-8890

showUrgencyToggle

on

houseImageMedia URL

pexels-photo-19344325.jpeg

musicUrlMedia URL

audio_56ae1dae5f.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "realty-price-reduced",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#101820",
  "outputFormat": "mp4",
  "variables": {
    "agencyName": "Grove & Key Realty",
    "address": "9 Summit Ridge Drive",
    "oldPrice": "$689,000",
    "newPrice": "$649,000",
    "reduction": "$40,000 below list",
    "urgency": "Seller is motivated — offers reviewed Friday.",
    "beds": "3 bed",
    "baths": "2 bath",
    "area": "1,980 sq ft",
    "agentPhone": "(555) 210-8890",
    "showUrgency": true,
    "houseImage": "https://images.pexels.com/photos/19344325/pexels-photo-19344325.jpeg?auto=compress&cs=tinysrgb&w=1620",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
  },
  "scenes": [
    {
      "id": "announce",
      "duration": 3,
      "backgroundColor": "#1E5F8A",
      "transition": "slideup",
      "transitionId": "home",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='rprBg' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#246FA0'/><stop offset='1' stop-color='#174E73'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#rprBg)'/><path d='M540 620 L540 900 M460 810 L540 900 L620 810' stroke='#FFFFFF' stroke-width='16' fill='none' stroke-linecap='round' stroke-linejoin='round'/><circle cx='540' cy='760' r='250' fill='none' stroke='rgba(255,255,255,0.3)' stroke-width='2'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1120,
          "width": 940,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.6,
          "enterAnimation": "circleopen",
          "exitEnd": 3,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:100px; line-height:1; font-weight:800; letter-spacing:-2px;'>PRICE<br>REDUCED</div><div style='margin-top:20px; text-align:center; color:#BEE3FF; font-size:32px; font-weight:700;'>{{reduction}}</div>"
        }
      ]
    },
    {
      "id": "home",
      "duration": 5.4,
      "backgroundColor": "#101820",
      "transition": "smoothup",
      "transitionId": "act",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{houseImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 5.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 5.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='rprShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#101820' stop-opacity='0.38'/><stop offset='0.5' stop-color='#101820' stop-opacity='0.03'/><stop offset='1' stop-color='#101820' stop-opacity='0.9'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#rprShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 150,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.15,
          "enterEnd": 0.5,
          "enterAnimation": "smoothleft",
          "exitEnd": 5.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:#2A9D5C; color:#FFFFFF; border-radius:10px; padding:14px 30px; font-size:27px; font-weight:800; letter-spacing:2px;'>NEW PRICE</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1280,
          "width": 900,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.45,
          "enterEnd": 0.9,
          "enterAnimation": "smoothup",
          "exitEnd": 5.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:#FFFFFF; font-size:48px; font-weight:800;'>{{address}}</div><div style='margin-top:8px; color:#B9C4CF; font-size:27px; font-weight:600;'>{{beds}} · {{baths}} · {{area}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1460,
          "anchor": "top-left",
          "track": 4,
          "enterBegin": 0.95,
          "enterEnd": 1.4,
          "enterAnimation": "circleopen",
          "exitEnd": 5.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:#FFFFFF;'><s style='color:#9AA6B1; font-size:52px;'>{{oldPrice}}</s>&nbsp;&nbsp;<span style='color:#7FE0A7; font-size:108px; font-weight:800; letter-spacing:-2px;'>{{newPrice}}</span></div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showUrgency}}",
          "x": 90,
          "y": 1680,
          "width": 900,
          "anchor": "top-left",
          "track": 5,
          "enterBegin": 1.5,
          "enterEnd": 1.95,
          "enterAnimation": "smoothup",
          "exitEnd": 5.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:rgba(16,24,32,0.85); border:1.5px solid rgba(127,224,167,0.6); color:#DFF5E8; border-radius:16px; padding:16px 30px; font-size:27px; font-weight:700;'>⏳ {{urgency}}</div>"
        }
      ]
    },
    {
      "id": "act",
      "duration": 3.8,
      "backgroundColor": "#101820",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.8,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='rprEnd' cx='0.5' cy='0.4' r='0.9'><stop offset='0' stop-color='#1B2836'/><stop offset='1' stop-color='#101820'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#rprEnd)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 800,
          "width": 900,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.7,
          "enterAnimation": "smoothup",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:66px; line-height:1.1; font-weight:800;'>At this price,<br><span style='color:#7FE0A7;'>it won't wait for you.</span></div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1160,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.8,
          "enterEnd": 1.2,
          "enterAnimation": "circleopen",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:#7FE0A7; color:#101820; border-radius:999px; padding:28px 66px; font-size:38px; font-weight:800;'>Schedule a viewing · {{agentPhone}}</div><div style='margin-top:18px; text-align:center; color:#8595A5; font-size:25px; font-weight:700; letter-spacing:3px;'>{{agencyName}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.18,
      "track": 0
    }
  ]
}

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