Upgrade Prompt

Cyan usage-based upsell with a usage bar; swap usage %, plan names, three benefits, handle, and toggle the locked-in price.

Type
Video
Format
Instagram Reel · 9:16
Orientation
Portrait
Duration
12.1s
Scenes
3
Render cost
$0.00302 / render
VariablesConditional scenes
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Customize Upgrade Prompt

Upgrade Prompt is a ready-to-render SaaS / dev tools video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

15 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

kickerText
YOU'RE GROWING FAST
usagePctText
92%
usageLineText
of your monthly limit used
planNameText
Starter
nextPlanText
Scale
benefit1Text
10x higher usage limits
benefit2Text
Priority processing queue
benefit3Text
Advanced role permissions
showPriceToggle
on
priceTextText
$29/mo — locked in for launch
ctaTextText
Upgrade to Scale
handleText
app.streamline.dev/upgrade
productNameText
Streamline
accentColor
#22D3EE
musicUrlMedia URL

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

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{
  "name": "saas-upgrade-prompt",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#04121C",
  "outputFormat": "mp4",
  "variables": {
    "kicker": "YOU'RE GROWING FAST",
    "usagePct": "92%",
    "usageLine": "of your monthly limit used",
    "planName": "Starter",
    "nextPlan": "Scale",
    "benefit1": "10x higher usage limits",
    "benefit2": "Priority processing queue",
    "benefit3": "Advanced role permissions",
    "showPrice": true,
    "priceText": "$29/mo — locked in for launch",
    "ctaText": "Upgrade to Scale",
    "handle": "app.streamline.dev/upgrade",
    "productName": "Streamline",
    "accent": "#22D3EE",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
  },
  "scenes": [
    {
      "id": "usage",
      "duration": 4.4,
      "backgroundColor": "#04121C",
      "transition": "smoothup",
      "transitionId": "benefits",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='upUse' cx='0.5' cy='0.36' r='0.95'><stop offset='0' stop-color='#0A2436'/><stop offset='1' stop-color='#04121C'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#upUse)'/><rect x='120' y='860' width='840' height='40' rx='20' fill='rgba(34,211,238,0.12)'/><rect x='120' y='860' width='772' height='40' rx='20' fill='#22D3EE'/><circle cx='892' cy='880' r='30' fill='#04121C' stroke='#22D3EE' stroke-width='6'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 260,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; border:1.5px solid rgba(34,211,238,0.6); border-radius:999px; padding:14px 32px; color:{{accent}}; font-size:24px; font-weight:800; letter-spacing:5px;'>{{kicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 480,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.4,
          "enterEnd": 0.9,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:240px; line-height:0.9; font-weight:800; letter-spacing:-8px;'>{{usagePct}}</div><div style='margin-top:8px; text-align:center; color:#7FB8CC; font-size:36px; font-weight:600;'>{{usageLine}}</div>"
        },
        {
          "type": "TEXT",
          "x": 120,
          "y": 960,
          "anchor": "top-left",
          "track": 4,
          "enterBegin": 0.9,
          "enterEnd": 1.3,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='color:#5C8496; font-size:26px; font-weight:600;'>{{planName}} plan</div>"
        },
        {
          "type": "TEXT",
          "x": 960,
          "y": 960,
          "anchor": "top-right",
          "track": 5,
          "enterBegin": 0.9,
          "enterEnd": 1.3,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='text-align:right; color:{{accent}}; font-size:26px; font-weight:700;'>Almost full</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1120,
          "width": 900,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1.05,
          "enterEnd": 1.5,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:56px; line-height:1.14; font-weight:700;'>Time to level up.</div>"
        }
      ]
    },
    {
      "id": "benefits",
      "duration": 4.6,
      "backgroundColor": "#04121C",
      "transition": "smoothleft",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#04121C'/><rect x='80' y='560' width='920' height='820' rx='44' fill='rgba(34,211,238,0.05)' stroke='rgba(34,211,238,0.3)' stroke-width='1.5'/><path d='M150 800 L180 830 L235 770 M150 990 L180 1020 L235 960 M150 1180 L180 1210 L235 1150' fill='none' stroke='#22D3EE' stroke-width='7' stroke-linecap='round' stroke-linejoin='round'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 380,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:{{accent}}; font-size:26px; font-weight:800; letter-spacing:5px;'>MOVE TO {{nextPlan}}</div><div style='margin-top:18px; text-align:center; color:#FFFFFF; font-size:60px; font-weight:700;'>Unlock everything</div>"
        },
        {
          "type": "TEXT",
          "x": 280,
          "y": 800,
          "width": 680,
          "anchor": "center-left",
          "track": 2,
          "enterBegin": 0.45,
          "enterEnd": 0.9,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{benefit1}}</div>"
        },
        {
          "type": "TEXT",
          "x": 280,
          "y": 990,
          "width": 680,
          "anchor": "center-left",
          "track": 3,
          "enterBegin": 0.65,
          "enterEnd": 1.1,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{benefit2}}</div>"
        },
        {
          "type": "TEXT",
          "x": 280,
          "y": 1180,
          "width": 680,
          "anchor": "center-left",
          "track": 4,
          "enterBegin": 0.85,
          "enterEnd": 1.3,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{benefit3}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showPrice}}",
          "x": 540,
          "y": 1470,
          "anchor": "top-center",
          "track": 5,
          "enterBegin": 1.1,
          "enterEnd": 1.55,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:rgba(34,211,238,0.16); border:1.5px solid rgba(34,211,238,0.6); color:#8DE9F7; border-radius:20px; padding:18px 40px; font-size:32px; font-weight:700;'>{{priceText}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.2,
      "backgroundColor": "#04121C",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.2,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='upCta' cx='0.5' cy='0.42' r='0.9'><stop offset='0' stop-color='#0A2436'/><stop offset='1' stop-color='#04121C'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#upCta)'/><rect x='48' y='48' width='984' height='1824' rx='36' fill='none' stroke='rgba(34,211,238,0.35)' stroke-width='1.5'/><path d='M540 540 L580 640 L540 610 L500 640 Z' fill='#22D3EE'/><path d='M470 680 H610' stroke='#22D3EE' stroke-width='8' stroke-linecap='round'/><circle cx='540' cy='620' r='150' fill='none' stroke='rgba(34,211,238,0.3)' stroke-width='2'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 850,
          "width": 900,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:72px; line-height:1.08; font-weight:700; letter-spacing:-1px;'>Keep building<br>without limits.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1150,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.75,
          "enterEnd": 1.2,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:{{accent}}; color:#04121C; border-radius:999px; padding:26px 60px; font-size:38px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1320,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1.15,
          "enterEnd": 1.55,
          "enterAnimation": "fade",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='text-align:center; color:#5C8496; font-size:26px; font-weight:600; letter-spacing:2px;'>{{productName}} · {{handle}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.15,
      "track": 0
    }
  ]
}

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