Upgrade Prompt
Cyan usage-based upsell with a usage bar; swap usage %, plan names, three benefits, handle, and toggle the locked-in price.
- Type
- Video
- Format
- Instagram Reel · 9:16
- Orientation
- Portrait
- Duration
- 12.1s
- Scenes
- 3
- Render cost
- $0.00302 / render
Free template · opens in the editor, no account required.
Customize Upgrade Prompt
Upgrade Prompt is a ready-to-render SaaS / dev tools video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.
15 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.
kickerTextusagePctTextusageLineTextplanNameTextnextPlanTextbenefit1Textbenefit2Textbenefit3TextshowPriceTogglepriceTextTextctaTextTexthandleTextproductNameTextaccentColormusicUrlMedia URLThe exact JSON payload
This is the full render config — POST it to the API, or open it in the editor to tweak.
{
"name": "saas-upgrade-prompt",
"resolution": "instagram-reel",
"frameRate": 30,
"backgroundColor": "#04121C",
"outputFormat": "mp4",
"variables": {
"kicker": "YOU'RE GROWING FAST",
"usagePct": "92%",
"usageLine": "of your monthly limit used",
"planName": "Starter",
"nextPlan": "Scale",
"benefit1": "10x higher usage limits",
"benefit2": "Priority processing queue",
"benefit3": "Advanced role permissions",
"showPrice": true,
"priceText": "$29/mo — locked in for launch",
"ctaText": "Upgrade to Scale",
"handle": "app.streamline.dev/upgrade",
"productName": "Streamline",
"accent": "#22D3EE",
"musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
},
"scenes": [
{
"id": "usage",
"duration": 4.4,
"backgroundColor": "#04121C",
"transition": "smoothup",
"transitionId": "benefits",
"transitionDuration": 0.55,
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.4,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='upUse' cx='0.5' cy='0.36' r='0.95'><stop offset='0' stop-color='#0A2436'/><stop offset='1' stop-color='#04121C'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#upUse)'/><rect x='120' y='860' width='840' height='40' rx='20' fill='rgba(34,211,238,0.12)'/><rect x='120' y='860' width='772' height='40' rx='20' fill='#22D3EE'/><circle cx='892' cy='880' r='30' fill='#04121C' stroke='#22D3EE' stroke-width='6'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 260,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.2,
"enterEnd": 0.65,
"enterAnimation": "fade",
"exitEnd": 4.4,
"style": {
"fontFamily": "Archivo"
},
"html": "<div style='display:inline-block; border:1.5px solid rgba(34,211,238,0.6); border-radius:999px; padding:14px 32px; color:{{accent}}; font-size:24px; font-weight:800; letter-spacing:5px;'>{{kicker}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 480,
"anchor": "top-center",
"track": 2,
"enterBegin": 0.4,
"enterEnd": 0.9,
"enterAnimation": "smoothup",
"exitEnd": 4.4,
"style": {
"fontFamily": "Archivo"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:240px; line-height:0.9; font-weight:800; letter-spacing:-8px;'>{{usagePct}}</div><div style='margin-top:8px; text-align:center; color:#7FB8CC; font-size:36px; font-weight:600;'>{{usageLine}}</div>"
},
{
"type": "TEXT",
"x": 120,
"y": 960,
"anchor": "top-left",
"track": 4,
"enterBegin": 0.9,
"enterEnd": 1.3,
"enterAnimation": "fade",
"exitEnd": 4.4,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='color:#5C8496; font-size:26px; font-weight:600;'>{{planName}} plan</div>"
},
{
"type": "TEXT",
"x": 960,
"y": 960,
"anchor": "top-right",
"track": 5,
"enterBegin": 0.9,
"enterEnd": 1.3,
"enterAnimation": "fade",
"exitEnd": 4.4,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='text-align:right; color:{{accent}}; font-size:26px; font-weight:700;'>Almost full</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1120,
"width": 900,
"anchor": "top-center",
"track": 3,
"enterBegin": 1.05,
"enterEnd": 1.5,
"enterAnimation": "smoothup",
"exitEnd": 4.4,
"style": {
"fontFamily": "Archivo"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:56px; line-height:1.14; font-weight:700;'>Time to level up.</div>"
}
]
},
{
"id": "benefits",
"duration": 4.6,
"backgroundColor": "#04121C",
"transition": "smoothleft",
"transitionId": "cta",
"transitionDuration": 0.55,
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.6,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#04121C'/><rect x='80' y='560' width='920' height='820' rx='44' fill='rgba(34,211,238,0.05)' stroke='rgba(34,211,238,0.3)' stroke-width='1.5'/><path d='M150 800 L180 830 L235 770 M150 990 L180 1020 L235 960 M150 1180 L180 1210 L235 1150' fill='none' stroke='#22D3EE' stroke-width='7' stroke-linecap='round' stroke-linejoin='round'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 380,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.2,
"enterEnd": 0.65,
"enterAnimation": "smoothup",
"exitEnd": 4.6,
"style": {
"fontFamily": "Archivo"
},
"html": "<div style='text-align:center; color:{{accent}}; font-size:26px; font-weight:800; letter-spacing:5px;'>MOVE TO {{nextPlan}}</div><div style='margin-top:18px; text-align:center; color:#FFFFFF; font-size:60px; font-weight:700;'>Unlock everything</div>"
},
{
"type": "TEXT",
"x": 280,
"y": 800,
"width": 680,
"anchor": "center-left",
"track": 2,
"enterBegin": 0.45,
"enterEnd": 0.9,
"enterAnimation": "smoothleft",
"exitEnd": 4.6,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{benefit1}}</div>"
},
{
"type": "TEXT",
"x": 280,
"y": 990,
"width": 680,
"anchor": "center-left",
"track": 3,
"enterBegin": 0.65,
"enterEnd": 1.1,
"enterAnimation": "smoothleft",
"exitEnd": 4.6,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{benefit2}}</div>"
},
{
"type": "TEXT",
"x": 280,
"y": 1180,
"width": 680,
"anchor": "center-left",
"track": 4,
"enterBegin": 0.85,
"enterEnd": 1.3,
"enterAnimation": "smoothleft",
"exitEnd": 4.6,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{benefit3}}</div>"
},
{
"type": "TEXT",
"condition": "{{showPrice}}",
"x": 540,
"y": 1470,
"anchor": "top-center",
"track": 5,
"enterBegin": 1.1,
"enterEnd": 1.55,
"enterAnimation": "smoothup",
"exitEnd": 4.6,
"style": {
"fontFamily": "Archivo"
},
"html": "<div style='display:inline-block; background:rgba(34,211,238,0.16); border:1.5px solid rgba(34,211,238,0.6); color:#8DE9F7; border-radius:20px; padding:18px 40px; font-size:32px; font-weight:700;'>{{priceText}}</div>"
}
]
},
{
"id": "cta",
"duration": 4.2,
"backgroundColor": "#04121C",
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.2,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='upCta' cx='0.5' cy='0.42' r='0.9'><stop offset='0' stop-color='#0A2436'/><stop offset='1' stop-color='#04121C'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#upCta)'/><rect x='48' y='48' width='984' height='1824' rx='36' fill='none' stroke='rgba(34,211,238,0.35)' stroke-width='1.5'/><path d='M540 540 L580 640 L540 610 L500 640 Z' fill='#22D3EE'/><path d='M470 680 H610' stroke='#22D3EE' stroke-width='8' stroke-linecap='round'/><circle cx='540' cy='620' r='150' fill='none' stroke='rgba(34,211,238,0.3)' stroke-width='2'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 850,
"width": 900,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.3,
"enterEnd": 0.75,
"enterAnimation": "smoothup",
"exitEnd": 4.2,
"style": {
"fontFamily": "Archivo"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:72px; line-height:1.08; font-weight:700; letter-spacing:-1px;'>Keep building<br>without limits.</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1150,
"anchor": "top-center",
"track": 2,
"enterBegin": 0.75,
"enterEnd": 1.2,
"enterAnimation": "smoothup",
"exitEnd": 4.2,
"style": {
"fontFamily": "Archivo"
},
"html": "<div style='display:inline-block; background:{{accent}}; color:#04121C; border-radius:999px; padding:26px 60px; font-size:38px; font-weight:800;'>{{ctaText}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1320,
"anchor": "top-center",
"track": 3,
"enterBegin": 1.15,
"enterEnd": 1.55,
"enterAnimation": "fade",
"exitEnd": 4.2,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='text-align:center; color:#5C8496; font-size:26px; font-weight:600; letter-spacing:2px;'>{{productName}} · {{handle}}</div>"
}
]
}
],
"audios": [
{
"src": "{{musicUrl}}",
"volume": 0.15,
"track": 0
}
]
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