Car dealer / vehicle

Trade-In Promo

Gold trade-in offer with 3-step how-it-works and bonus value; swap headline, steps, CTA and toggle bonus + guarantee.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 12.9s
Scenes: 3
Render cost: $0.00323 / render

VariablesConditional scenes

Free template · opens in the editor, no account required.

Customize Trade-In Promo

Trade-In Promo is a ready-to-render Car dealer / vehicle video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

17 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

dealerNameText

REGENT AUTO

kickerText

TRADE-IN EVENT

headlineText

Your old car is<br>worth more here.

subLineText

Get a real offer in 30 minutes — no obligation.

bonusValueText

+$1,500

bonusLabelText

Loyalty bonus on top of appraisal

showBonusToggle

on

stepOneText

Bring it in or send photos

stepTwoText

We appraise on the spot

stepThreeText

Apply it to any car — or cash out

guaranteeTextText

We beat any written offer or pay you $500

showGuaranteeToggle

on

ctaTextText

Get my trade-in value

ctaHandleText

regentauto.com/trade

accentColorColor

#D8B25C

heroImageMedia URL

photo-1621252792374-2b79e3fcf295

musicUrlMedia URL

audio_3f375fdf97.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "auto-trade-in-promo",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#0B0A07",
  "outputFormat": "mp4",
  "variables": {
    "dealerName": "REGENT AUTO",
    "kicker": "TRADE-IN EVENT",
    "headline": "Your old car is<br>worth more here.",
    "subLine": "Get a real offer in 30 minutes — no obligation.",
    "bonusValue": "+$1,500",
    "bonusLabel": "Loyalty bonus on top of appraisal",
    "showBonus": true,
    "stepOne": "Bring it in or send photos",
    "stepTwo": "We appraise on the spot",
    "stepThree": "Apply it to any car — or cash out",
    "guaranteeText": "We beat any written offer or pay you $500",
    "showGuarantee": true,
    "ctaText": "Get my trade-in value",
    "ctaHandle": "regentauto.com/trade",
    "accentColor": "#D8B25C",
    "heroImage": "https://images.unsplash.com/photo-1621252792374-2b79e3fcf295?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w3MDgwMTZ8MHwxfHNlYXJjaHw0fHxsdXh1cnklMjBjYXIlMjBzcG9ydHMlMjB2ZWhpY2xlfGVufDB8fHx8MTc4MzI2ODYxOHww&ixlib=rb-4.1.0&q=80&w=1080",
    "musicUrl": "https://cdn.pixabay.com/audio/2026/02/24/audio_3f375fdf97.mp3"
  },
  "scenes": [
    {
      "id": "hook",
      "duration": 4.4,
      "backgroundColor": "#0B0A07",
      "transition": "smoothup",
      "transitionId": "steps",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{heroImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='tipHook' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#0B0A07' stop-opacity='0.8'/><stop offset='0.42' stop-color='#0B0A07' stop-opacity='0.15'/><stop offset='0.72' stop-color='#0B0A07' stop-opacity='0.45'/><stop offset='1' stop-color='#0B0A07' stop-opacity='0.96'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#tipHook)'/><rect x='56' y='56' width='968' height='1808' rx='30' fill='none' stroke='rgba(216,178,92,0.3)' stroke-width='1.5'/><rect x='90' y='250' width='90' height='5' fill='#D8B25C'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 140,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.6,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#EEE7D6; font-size:27px; font-weight:700; letter-spacing:8px;'>{{dealerName}}</div><div style='margin-top:14px; color:{{accentColor}}; font-size:25px; font-weight:700; letter-spacing:6px;'>{{kicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1300,
          "width": 920,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.5,
          "enterEnd": 1,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#FFFFFF; font-size:90px; line-height:1.02; font-weight:700; letter-spacing:-3px;'>{{headline}}</div><div style='margin-top:26px; color:#C9C1AE; font-size:32px; line-height:1.4; font-weight:500;'>{{subLine}}</div>"
        }
      ]
    },
    {
      "id": "steps",
      "duration": 5,
      "backgroundColor": "#0B0A07",
      "transition": "fade",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 5,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='tipSteps' cx='0.5' cy='0.3' r='1'><stop offset='0' stop-color='#1A160C'/><stop offset='1' stop-color='#0B0A07'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#tipSteps)'/><rect x='90' y='760' width='900' height='150' rx='24' fill='rgba(216,178,92,0.05)' stroke='rgba(216,178,92,0.28)' stroke-width='1.5'/><rect x='90' y='940' width='900' height='150' rx='24' fill='rgba(216,178,92,0.05)' stroke='rgba(216,178,92,0.28)' stroke-width='1.5'/><rect x='90' y='1120' width='900' height='150' rx='24' fill='rgba(216,178,92,0.05)' stroke='rgba(216,178,92,0.28)' stroke-width='1.5'/><circle cx='170' cy='835' r='36' fill='#D8B25C'/><circle cx='170' cy='1015' r='36' fill='#D8B25C'/><circle cx='170' cy='1195' r='36' fill='#D8B25C'/><text x='170' y='835' fill='#0B0A07' font-family='Space Grotesk, Arial, sans-serif' font-size='40' font-weight='800' text-anchor='middle' dominant-baseline='central'>1</text><text x='170' y='1015' fill='#0B0A07' font-family='Space Grotesk, Arial, sans-serif' font-size='40' font-weight='800' text-anchor='middle' dominant-baseline='central'>2</text><text x='170' y='1195' fill='#0B0A07' font-family='Space Grotesk, Arial, sans-serif' font-size='40' font-weight='800' text-anchor='middle' dominant-baseline='central'>3</text></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 300,
          "width": 900,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.25,
          "enterEnd": 0.7,
          "enterAnimation": "smoothup",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:{{accentColor}}; font-size:27px; font-weight:700; letter-spacing:6px;'>HOW IT WORKS</div><div style='margin-top:16px; text-align:center; color:#FFFFFF; font-size:60px; line-height:1.1; font-weight:700; letter-spacing:-2px;'>Three simple steps</div>"
        },
        {
          "type": "TEXT",
          "x": 240,
          "y": 800,
          "width": 720,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.5,
          "enterEnd": 0.95,
          "enterAnimation": "smoothleft",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#0B0A07; font-size:40px; font-weight:800; margin-left:-88px; margin-bottom:-52px;'>1</div><div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{stepOne}}</div>"
        },
        {
          "type": "TEXT",
          "x": 240,
          "y": 980,
          "width": 720,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.7,
          "enterEnd": 1.15,
          "enterAnimation": "smoothleft",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#0B0A07; font-size:40px; font-weight:800; margin-left:-88px; margin-bottom:-52px;'>2</div><div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{stepTwo}}</div>"
        },
        {
          "type": "TEXT",
          "x": 240,
          "y": 1160,
          "width": 720,
          "anchor": "top-left",
          "track": 4,
          "enterBegin": 0.9,
          "enterEnd": 1.35,
          "enterAnimation": "smoothleft",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#0B0A07; font-size:40px; font-weight:800; margin-left:-88px; margin-bottom:-52px;'>3</div><div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{stepThree}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showBonus}}",
          "x": 540,
          "y": 1420,
          "width": 900,
          "anchor": "top-center",
          "track": 5,
          "enterBegin": 1.15,
          "enterEnd": 1.6,
          "enterAnimation": "circleopen",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:{{accentColor}}; font-size:110px; line-height:1; font-weight:700; letter-spacing:-3px;'>{{bonusValue}}</div><div style='margin-top:10px; text-align:center; color:#C9C1AE; font-size:30px; font-weight:500;'>{{bonusLabel}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.6,
      "backgroundColor": "#0B0A07",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='tipCta' cx='0.5' cy='0.42' r='0.95'><stop offset='0' stop-color='#211A0D'/><stop offset='1' stop-color='#0B0A07'/></radialGradient><linearGradient id='tipRing' x1='0' y1='0' x2='1' y2='1'><stop offset='0' stop-color='#F0D896'/><stop offset='1' stop-color='#B8923E'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#tipCta)'/><rect x='56' y='56' width='968' height='1808' rx='30' fill='none' stroke='rgba(216,178,92,0.35)' stroke-width='1.5'/><circle cx='540' cy='600' r='140' fill='none' stroke='url(#tipRing)' stroke-width='3'/><path d='M540 540 V620 M505 585 H575 M505 620 H575 M520 655 H560' stroke='#D8B25C' stroke-width='7' stroke-linecap='round'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 840,
          "width": 920,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:76px; line-height:1.06; font-weight:700; letter-spacing:-2px;'>Trade up.<br>Pay less.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1160,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.7,
          "enterEnd": 1.15,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#0B0A07; border-radius:999px; padding:28px 64px; font-size:38px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1340,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1,
          "enterEnd": 1.4,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:#8A8168; font-size:27px; font-weight:700; letter-spacing:3px;'>{{ctaHandle}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showGuarantee}}",
          "x": 540,
          "y": 1740,
          "width": 880,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1.3,
          "enterEnd": 1.7,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:#6E6650; font-size:24px; line-height:1.5; font-weight:600;'>{{guaranteeText}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

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