Happy Hour Promo

Amber night-cafe time-window promo; edit timeWindow, offerName, dealPrice, CTA; toggle the fine-print disclaimer.

Type
Video
Format
Instagram Reel · 9:16
Orientation
Portrait
Duration
12.7s
Scenes
3
Render cost
$0.00317 / render
VariablesConditional scenes
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Customize Happy Hour Promo

Happy Hour Promo is a ready-to-render Restaurant / food video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

16 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

cafeNameText
AMBER & OAK
kickerText
HAPPY HOUR
headlineText
Golden hour, golden prices.
timeWindowText
4 – 6 PM
timeLabelText
EVERY WEEKDAY
offerLabelText
TONIGHT'S POUR
offerNameText
House Espresso Martini
offerDetailText
Plus 30% off every specialty coffee, latte and cold brew on the board.
dealPriceText
$7
ctaTextText
Grab a stool
ctaUrlText
amberandoak.cafe
disclaimerText
Bar seating only. One offer per guest. 18+ where alcohol is served.
showDisclaimerToggle
on
musicUrlMedia URL

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

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{
  "name": "local-happy-hour-promo",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#17110C",
  "outputFormat": "mp4",
  "variables": {
    "cafeName": "AMBER & OAK",
    "kicker": "HAPPY HOUR",
    "headline": "Golden hour, golden prices.",
    "timeWindow": "4 – 6 PM",
    "timeLabel": "EVERY WEEKDAY",
    "offerLabel": "TONIGHT'S POUR",
    "offerName": "House Espresso Martini",
    "offerDetail": "Plus 30% off every specialty coffee, latte and cold brew on the board.",
    "dealPrice": "$7",
    "ctaText": "Grab a stool",
    "ctaUrl": "amberandoak.cafe",
    "disclaimer": "Bar seating only. One offer per guest. 18+ where alcohol is served.",
    "showDisclaimer": true,
    "heroImage": "https://images.unsplash.com/photo-1533776992670-a72f4c28235e?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w3MDgwMTZ8MHwxfHNlYXJjaHwxfHxjb2ZmZWUlMjBjYWZlJTIwbGF0dGUlMjBjdXB8ZW58MHx8fHwxNzgzMjY4NTc2fDA&ixlib=rb-4.1.0&q=80&w=1080",
    "detailImage": "https://images.unsplash.com/photo-1497636577773-f1231844b336?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w3MDgwMTZ8MHwxfHNlYXJjaHw0fHxjb2ZmZWUlMjBjYWZlJTIwbGF0dGUlMjBjdXB8ZW58MHx8fHwxNzgzMjY4NTc2fDA&ixlib=rb-4.1.0&q=80&w=1080",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/04/21/audio_ed6f0ed574.mp3"
  },
  "scenes": [
    {
      "id": "hook",
      "duration": 4.2,
      "backgroundColor": "#17110C",
      "transition": "smoothup",
      "transitionId": "offer",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{heroImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.2
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.2,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='hhShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#17110C' stop-opacity='0.66'/><stop offset='0.4' stop-color='#17110C' stop-opacity='0.1'/><stop offset='0.72' stop-color='#17110C' stop-opacity='0.4'/><stop offset='1' stop-color='#17110C' stop-opacity='0.96'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#hhShade)'/><circle cx='830' cy='300' r='120' fill='rgba(231,161,58,0.18)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 140,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.7,
          "enterAnimation": "fade",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "DM Sans"
          },
          "html": "<div style='text-align:center; color:#E7A13A; font-size:28px; letter-spacing:8px; font-weight:700;'>{{cafeName}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1250,
          "width": 900,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.55,
          "enterEnd": 1.05,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Fraunces"
          },
          "html": "<div style='display:inline-block; background:#E7A13A; color:#17110C; border-radius:14px; padding:10px 26px; font-size:28px; font-weight:700; letter-spacing:5px; font-family:DM Sans, sans-serif;'>{{kicker}}</div><div style='margin-top:22px; color:#FBF3E6; font-size:92px; line-height:1.02; font-weight:600; font-style:italic;'>{{headline}}</div>"
        }
      ]
    },
    {
      "id": "offer",
      "duration": 5.4,
      "backgroundColor": "#17110C",
      "transition": "fade",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 5.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='hhBg' cx='0.5' cy='0.28' r='1'><stop offset='0' stop-color='#2A1E12'/><stop offset='1' stop-color='#17110C'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#hhBg)'/><circle cx='540' cy='470' r='230' fill='none' stroke='rgba(231,161,58,0.55)' stroke-width='3'/><circle cx='540' cy='470' r='258' fill='none' stroke='rgba(231,161,58,0.2)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 400,
          "anchor": "center-center",
          "track": 2,
          "enterBegin": 0.25,
          "enterEnd": 0.75,
          "enterAnimation": "circleopen",
          "exitEnd": 5.4,
          "style": {
            "fontFamily": "DM Sans"
          },
          "html": "<div style='text-align:center; color:#B79968; font-size:26px; letter-spacing:6px; font-weight:700;'>{{timeLabel}}</div><div style='margin-top:6px; text-align:center; color:#E7A13A; font-size:150px; line-height:0.9; font-weight:700; letter-spacing:-4px; font-family:Fraunces, serif;'>{{timeWindow}}</div>"
        },
        {
          "type": "IMAGE",
          "src": "{{detailImage}}",
          "x": 540,
          "y": 980,
          "width": 260,
          "height": 260,
          "anchor": "center-center",
          "resize": "cover",
          "zoom": true,
          "radius": {
            "tl": 130,
            "tr": 130,
            "bl": 130,
            "br": 130
          },
          "track": 1,
          "enterBegin": 0.4,
          "enterEnd": 0.9,
          "enterAnimation": "smoothup",
          "exitEnd": 5.4
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1180,
          "width": 900,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.6,
          "enterEnd": 1.05,
          "enterAnimation": "smoothup",
          "exitEnd": 5.4,
          "style": {
            "fontFamily": "DM Sans"
          },
          "html": "<div style='text-align:center; color:#B79968; font-size:24px; font-weight:700; letter-spacing:5px;'>{{offerLabel}}</div><div style='margin-top:12px; text-align:center; color:#FBF3E6; font-size:66px; line-height:1.05; font-weight:600; font-family:Fraunces, serif;'>{{offerName}}</div><div style='margin-top:20px; text-align:center; color:#C9B79A; font-size:32px; line-height:1.45; font-weight:400;'>{{offerDetail}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1560,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1,
          "enterEnd": 1.45,
          "enterAnimation": "smoothup",
          "exitEnd": 5.4,
          "style": {
            "fontFamily": "DM Sans"
          },
          "html": "<div style='display:inline-block; background:#E7A13A; color:#17110C; border-radius:999px; padding:16px 44px; font-size:44px; font-weight:800;'>from {{dealPrice}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.2,
      "backgroundColor": "#17110C",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.2,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='hhCta' cx='0.5' cy='0.4' r='0.9'><stop offset='0' stop-color='#2A1E12'/><stop offset='1' stop-color='#17110C'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#hhCta)'/><rect x='46' y='46' width='988' height='1828' rx='34' fill='none' stroke='rgba(231,161,58,0.45)' stroke-width='2'/><circle cx='540' cy='600' r='16' fill='#E7A13A'/><path d='M540 500 V600 L610 640' stroke='#E7A13A' stroke-width='6' fill='none' stroke-linecap='round'/><circle cx='540' cy='600' r='120' fill='none' stroke='rgba(231,161,58,0.4)' stroke-width='3'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 840,
          "width": 920,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Fraunces"
          },
          "html": "<div style='text-align:center; color:#FBF3E6; font-size:76px; line-height:1.05; font-weight:600; font-style:italic;'>Clock's ticking.<br>Come get warm.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1130,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.7,
          "enterEnd": 1.15,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "DM Sans"
          },
          "html": "<div style='display:inline-block; background:#E7A13A; color:#17110C; border-radius:999px; padding:28px 70px; font-size:40px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1300,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1.05,
          "enterEnd": 1.45,
          "enterAnimation": "fade",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "DM Sans"
          },
          "html": "<div style='text-align:center; color:#8C7757; font-size:28px; font-weight:700; letter-spacing:2px;'>{{ctaUrl}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showDisclaimer}}",
          "x": 540,
          "y": 1640,
          "width": 860,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1.35,
          "enterEnd": 1.75,
          "enterAnimation": "fade",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "DM Sans"
          },
          "html": "<div style='text-align:center; color:#6B5A40; font-size:23px; line-height:1.5; font-weight:500;'>{{disclaimer}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

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