How It Works
Light indigo 3-step explainer that iterates a steps array (num/title/desc); swap product, CTA, handle, and toggle the no-card note.
- Type
- Video
- Format
- Instagram Reel · 9:16
- Orientation
- Portrait
- Duration
- 16s
- Scenes
- 5
- Render cost
- $0.004 / render
VariablesData-driven repeatConditional scenes
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Customize How It Works
How It Works is a ready-to-render SaaS / dev tools video design formatted for Instagram Reel · 9:16 with 5 scenes and support for variables, data-driven repeat, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.
11 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.
productNameTextSnapline
kickerTextHOW IT WORKS
introTitleTextFrom signup to shipped in three steps.
showNoteToggleon
noteTextTextNo credit card. No setup call.
outroTitleTextThat's it. You're live.
ctaTextTextStart in 3 steps
handleTextsnapline.app
accentColor#5B4BE8
stepsList · 3num1
titleConnect your data
descPlug in any source in a click — no engineers, no CSV wrangling.
num2
titlePick a template
descChoose from 40+ layouts, or start blank. Drag, drop, done.
num3
titleShip it anywhere
descPublish to web, embed, or export. Updates sync automatically.
musicUrlMedia URLThe exact JSON payload
This is the full render config — POST it to the API, or open it in the editor to tweak.
{
"name": "saas-how-it-works",
"resolution": "instagram-reel",
"frameRate": 30,
"backgroundColor": "#F4F3FB",
"outputFormat": "mp4",
"variables": {
"productName": "Snapline",
"kicker": "HOW IT WORKS",
"introTitle": "From signup to shipped in three steps.",
"showNote": true,
"noteText": "No credit card. No setup call.",
"outroTitle": "That's it. You're live.",
"ctaText": "Start in 3 steps",
"handle": "snapline.app",
"accent": "#5B4BE8",
"steps": [
{
"num": "1",
"title": "Connect your data",
"desc": "Plug in any source in a click — no engineers, no CSV wrangling."
},
{
"num": "2",
"title": "Pick a template",
"desc": "Choose from 40+ layouts, or start blank. Drag, drop, done."
},
{
"num": "3",
"title": "Ship it anywhere",
"desc": "Publish to web, embed, or export. Updates sync automatically."
}
],
"musicUrl": "https://cdn.pixabay.com/audio/2025/04/21/audio_ed6f0ed574.mp3"
},
"scenes": [
{
"id": "intro",
"duration": 3.4,
"backgroundColor": "#F4F3FB",
"transition": "smoothleft",
"transitionId": "step",
"transitionDuration": 0.5,
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 3.4,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#F4F3FB'/><circle cx='880' cy='320' r='260' fill='rgba(91,75,232,0.08)'/><circle cx='180' cy='1600' r='300' fill='rgba(91,75,232,0.06)'/><path d='M100 1120 H360' stroke='#5B4BE8' stroke-width='6' stroke-linecap='round'/></svg>"
},
{
"type": "TEXT",
"x": 100,
"y": 700,
"width": 900,
"anchor": "top-left",
"track": 1,
"enterBegin": 0.25,
"enterEnd": 0.75,
"enterAnimation": "smoothup",
"exitEnd": 3.4,
"style": {
"fontFamily": "Outfit"
},
"html": "<div style='color:{{accent}}; font-size:26px; font-weight:800; letter-spacing:6px;'>{{productName}} · {{kicker}}</div><div style='margin-top:22px; color:#1A1730; font-size:84px; line-height:1.06; font-weight:800; letter-spacing:-2px;'>{{introTitle}}</div>"
}
]
},
{
"id": "step",
"iterate": "steps",
"iterateAs": "s",
"duration": 3.4,
"backgroundColor": "#F4F3FB",
"transition": "smoothleft",
"transitionId": "outro",
"transitionDuration": 0.5,
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 3.4,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#F4F3FB'/><rect x='80' y='560' width='920' height='800' rx='48' fill='#FFFFFF' stroke='rgba(91,75,232,0.16)' stroke-width='1.5'/><rect x='80' y='560' width='920' height='14' rx='7' fill='#5B4BE8'/><circle cx='250' cy='760' r='90' fill='rgba(91,75,232,0.1)'/></svg>"
},
{
"type": "TEXT",
"x": 250,
"y": 760,
"anchor": "center-center",
"track": 3,
"enterBegin": 0.2,
"enterEnd": 0.6,
"enterAnimation": "circleopen",
"exitEnd": 3.4,
"style": {
"fontFamily": "Outfit"
},
"html": "<div style='text-align:center; color:{{accent}}; font-size:100px; line-height:1; font-weight:800;'>{{s.num}}</div>"
},
{
"type": "TEXT",
"x": 160,
"y": 900,
"width": 760,
"anchor": "top-left",
"track": 2,
"enterBegin": 0.4,
"enterEnd": 0.85,
"enterAnimation": "smoothup",
"exitEnd": 3.4,
"style": {
"fontFamily": "Outfit"
},
"html": "<div style='color:#1A1730; font-size:66px; line-height:1.04; font-weight:800; letter-spacing:-1px;'>{{s.title}}</div><div style='margin-top:24px; color:#615B7A; font-size:34px; line-height:1.5; font-weight:500; font-family:Inter, sans-serif;'>{{s.desc}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 130,
"anchor": "center-center",
"track": 1,
"enterBegin": 0,
"exitEnd": 3.4,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='color:#9A93B8; font-size:24px; font-weight:700; letter-spacing:4px;'>{{productName}}</div>"
}
]
},
{
"id": "outro",
"duration": 4.4,
"backgroundColor": "#1A1730",
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.4,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='hiwEnd' cx='0.5' cy='0.4' r='0.9'><stop offset='0' stop-color='#2A2456'/><stop offset='1' stop-color='#1A1730'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#hiwEnd)'/><circle cx='540' cy='620' r='140' fill='none' stroke='rgba(139,127,255,0.7)' stroke-width='2.5'/><path d='M480 620 L525 665 L610 575' fill='none' stroke='#8B7FFF' stroke-width='10' stroke-linecap='round' stroke-linejoin='round'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 840,
"width": 900,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.3,
"enterEnd": 0.75,
"enterAnimation": "smoothup",
"exitEnd": 4.4,
"style": {
"fontFamily": "Outfit"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:76px; line-height:1.08; font-weight:800; letter-spacing:-1px;'>{{outroTitle}}</div>"
},
{
"type": "TEXT",
"condition": "{{showNote}}",
"x": 540,
"y": 1000,
"anchor": "top-center",
"track": 2,
"enterBegin": 0.65,
"enterEnd": 1.05,
"enterAnimation": "fade",
"exitEnd": 4.4,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='text-align:center; color:#A79FD0; font-size:30px; font-weight:500;'>{{noteText}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1160,
"anchor": "top-center",
"track": 3,
"enterBegin": 0.9,
"enterEnd": 1.3,
"enterAnimation": "smoothup",
"exitEnd": 4.4,
"style": {
"fontFamily": "Outfit"
},
"html": "<div style='display:inline-block; background:#8B7FFF; color:#1A1730; border-radius:999px; padding:26px 60px; font-size:38px; font-weight:800;'>{{ctaText}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1330,
"anchor": "top-center",
"track": 4,
"enterBegin": 1.25,
"enterEnd": 1.65,
"enterAnimation": "fade",
"exitEnd": 4.4,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='text-align:center; color:#726A98; font-size:26px; font-weight:600; letter-spacing:2px;'>{{handle}}</div>"
}
]
}
],
"audios": [
{
"src": "{{musicUrl}}",
"volume": 0.15,
"track": 0
}
]
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