Price Drop Alert
Markdown promo with slashed old price, savings badge and pulsing deadline.
- Type
- Video
- Format
- Instagram Reel · 9:16
- Orientation
- Portrait
- Duration
- 11.05s
- Scenes
- 3
- Render cost
- $0.00276 / render
VariablesConditional scenes
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Customize Price Drop Alert
Price Drop Alert is a ready-to-render Car dealer / vehicle video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.
11 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.
dealerNameTextCityline Auto
dealerPhoneText(555) 013-2040
vehicleText2022 Coupé RS · 21K miles
oldPriceText$34,500
newPriceText$29,900
savingsText$4,600 off
reasonTextManager's markdown of the week
deadlineTextOffer ends Saturday 6 PM
showDeadlineToggleon
carImageMedia URLmusicUrlMedia URLThe exact JSON payload
This is the full render config — POST it to the API, or open it in the editor to tweak.
{
"name": "auto-price-drop",
"resolution": "instagram-reel",
"frameRate": 30,
"backgroundColor": "#F5F4F1",
"outputFormat": "mp4",
"variables": {
"dealerName": "Cityline Auto",
"dealerPhone": "(555) 013-2040",
"vehicle": "2022 Coupé RS · 21K miles",
"oldPrice": "$34,500",
"newPrice": "$29,900",
"savings": "$4,600 off",
"reason": "Manager's markdown of the week",
"deadline": "Offer ends Saturday 6 PM",
"showDeadline": true,
"carImage": "https://images.pexels.com/photos/34593441/pexels-photo-34593441.jpeg?auto=compress&cs=tinysrgb&w=1620",
"musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
},
"scenes": [
{
"id": "siren",
"duration": 2.6,
"backgroundColor": "#C1272D",
"transition": "slidedown",
"transitionId": "car",
"transitionDuration": 0.45,
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 2.6,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#C1272D'/><path d='M0 640 H1080' stroke='rgba(245,244,241,0.25)' stroke-width='2'/><path d='M0 1280 H1080' stroke='rgba(245,244,241,0.25)' stroke-width='2'/><path d='M760 120 L840 40 M880 240 L980 200 M200 1760 L120 1840 M320 1680 L280 1780' stroke='rgba(245,244,241,0.5)' stroke-width='6' stroke-linecap='round'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 830,
"width": 1000,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.1,
"enterEnd": 0.45,
"enterAnimation": "circleopen",
"exitEnd": 2.6,
"style": {
"fontFamily": "Archivo Black"
},
"html": "<div style='text-align:center; color:#F5F4F1; font-size:132px; line-height:0.98;'>PRICE<br>DROP</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1210,
"anchor": "top-center",
"track": 2,
"enterBegin": 0.5,
"enterEnd": 0.85,
"enterAnimation": "smoothup",
"exitEnd": 2.6,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='display:inline-block; background:#F5F4F1; color:#C1272D; border-radius:999px; padding:16px 40px; font-size:32px; font-weight:800; letter-spacing:2px;'>{{savings}}</div>"
}
]
},
{
"id": "car",
"duration": 5.2,
"backgroundColor": "#F5F4F1",
"transition": "smoothup",
"transitionId": "act",
"transitionDuration": 0.5,
"visuals": [
{
"type": "IMAGE",
"src": "{{carImage}}",
"width": 1080,
"height": 1920,
"position": "center-center",
"resize": "cover",
"zoom": true,
"track": 0,
"enterBegin": 0,
"exitEnd": 5.2
},
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 1,
"enterBegin": 0,
"exitEnd": 5.2,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='apdShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#1B0E0F' stop-opacity='0.35'/><stop offset='0.5' stop-color='#1B0E0F' stop-opacity='0.02'/><stop offset='1' stop-color='#1B0E0F' stop-opacity='0.86'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#apdShade)'/></svg>"
},
{
"type": "TEXT",
"x": 90,
"y": 150,
"anchor": "top-left",
"track": 2,
"enterBegin": 0.15,
"enterEnd": 0.5,
"enterAnimation": "smoothleft",
"exitEnd": 5.2,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='display:inline-block; background:#C1272D; color:#F5F4F1; border-radius:10px; padding:14px 30px; font-size:27px; font-weight:800; letter-spacing:3px;'>🔻 PRICE DROP</div>"
},
{
"type": "TEXT",
"x": 90,
"y": 1330,
"width": 900,
"anchor": "top-left",
"track": 3,
"enterBegin": 0.45,
"enterEnd": 0.9,
"enterAnimation": "smoothup",
"exitEnd": 5.2,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='color:#FFFFFF; font-size:44px; font-weight:800;'>{{vehicle}}</div><div style='margin-top:6px; color:#D9D5CE; font-size:27px; font-weight:600;'>{{reason}}</div>"
},
{
"type": "TEXT",
"x": 90,
"y": 1500,
"anchor": "top-left",
"track": 4,
"enterBegin": 0.95,
"enterEnd": 1.4,
"enterAnimation": "circleopen",
"exitEnd": 5.2,
"style": {
"fontFamily": "Archivo Black"
},
"html": "<div style='color:#FFFFFF;'><s style='color:#B9B3AA; font-size:54px;'>{{oldPrice}}</s> <span style='color:#FFD65C; font-size:116px;'>{{newPrice}}</span></div>"
},
{
"type": "TEXT",
"condition": "{{showDeadline}}",
"x": 90,
"y": 1710,
"anchor": "top-left",
"track": 5,
"enterBegin": 1.5,
"enterEnd": 1.9,
"enterAnimation": "smoothleft",
"exitEnd": 5.2,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='display:inline-block; border:2px solid #FFD65C; color:#FFD65C; border-radius:999px; padding:14px 34px; font-size:28px; font-weight:800;'>⏰ {{deadline}}</div>"
}
]
},
{
"id": "act",
"duration": 4.2,
"backgroundColor": "#1B0E0F",
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.2,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='apdGlow' cx='0.5' cy='0.42' r='0.85'><stop offset='0' stop-color='#31191B'/><stop offset='1' stop-color='#1B0E0F'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#apdGlow)'/><circle cx='540' cy='700' r='170' fill='none' stroke='rgba(255,214,92,0.5)' stroke-width='2'/><path d='M540 600 V760 M475 695 L540 760 L605 695' stroke='#FFD65C' stroke-width='10' fill='none' stroke-linecap='round' stroke-linejoin='round'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 980,
"width": 940,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.3,
"enterEnd": 0.8,
"enterAnimation": "smoothup",
"exitEnd": 4.2,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='text-align:center; color:#F5F4F1; font-size:64px; line-height:1.1; font-weight:800;'>First come.<br><span style='color:#FFD65C;'>First to drive it home.</span></div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1330,
"anchor": "top-center",
"track": 2,
"enterBegin": 0.9,
"enterEnd": 1.3,
"enterAnimation": "circleopen",
"exitEnd": 4.2,
"style": {
"fontFamily": "Inter"
},
"html": "<div style='display:inline-block; background:#FFD65C; color:#1B0E0F; border-radius:999px; padding:28px 66px; font-size:38px; font-weight:800;'>Call {{dealerPhone}}</div><div style='margin-top:18px; text-align:center; color:#9E938B; font-size:25px; font-weight:700; letter-spacing:4px;'>{{dealerName}}</div>"
}
]
}
],
"audios": [
{
"src": "{{musicUrl}}",
"volume": 0.2,
"track": 0
}
]
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