Lead Magnet Promo
Free-playbook promo: promise, one scene per benefit (iterate), URL bar and download CTA.
- Type
- Video
- Format
- Instagram Reel · 9:16
- Orientation
- Portrait
- Duration
- 14.75s
- Scenes
- 5
- Render cost
- $0.00369 / render
VariablesData-driven repeatConditional scenes
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Free template · opens in the editor, no account required.
Customize Lead Magnet Promo
Lead Magnet Promo is a ready-to-render Ad creative / agency video design formatted for Instagram Reel · 9:16 with 5 scenes and support for variables, data-driven repeat, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.
11 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.
brandNameTextNorthbeam Digital
assetTypeTextFREE PLAYBOOK
assetTitleTextThe 2026 Creative Testing Playbook
assetPromiseTextThe exact system we use to find winning ads in 14 days.
downloadUrlTextnorthbeam.example/playbook
ctaTextTextDownload free
urgencyNoteTextFree until the end of the month
showUrgencyToggleon
bgImageMedia URLbenefitsList · 3point37-point creative audit checklist
pointThe hook matrix: 5 angles × 3 formats
pointKill/scale decision tree with real budgets
musicUrlMedia URLThe exact JSON payload
This is the full render config — POST it to the API, or open it in the editor to tweak.
{
"name": "agency-lead-magnet",
"resolution": "instagram-reel",
"frameRate": 30,
"backgroundColor": "#12101F",
"outputFormat": "mp4",
"variables": {
"brandName": "Northbeam Digital",
"assetType": "FREE PLAYBOOK",
"assetTitle": "The 2026 Creative Testing Playbook",
"assetPromise": "The exact system we use to find winning ads in 14 days.",
"downloadUrl": "northbeam.example/playbook",
"ctaText": "Download free",
"urgencyNote": "Free until the end of the month",
"showUrgency": true,
"bgImage": "https://images.pexels.com/photos/8511891/pexels-photo-8511891.jpeg?auto=compress&cs=tinysrgb&w=1620",
"benefits": [
{
"point": "37-point creative audit checklist"
},
{
"point": "The hook matrix: 5 angles × 3 formats"
},
{
"point": "Kill/scale decision tree with real budgets"
}
],
"musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
},
"scenes": [
{
"id": "promise",
"duration": 4.4,
"backgroundColor": "#12101F",
"transition": "smoothleft",
"transitionId": "inside",
"transitionDuration": 0.55,
"visuals": [
{
"type": "IMAGE",
"src": "{{bgImage}}",
"width": 1080,
"height": 1920,
"position": "center-center",
"resize": "cover",
"zoom": true,
"opacity": 0.35,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.4
},
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 1,
"enterBegin": 0,
"exitEnd": 4.4,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='almShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#12101F' stop-opacity='0.65'/><stop offset='0.5' stop-color='#12101F' stop-opacity='0.4'/><stop offset='1' stop-color='#12101F' stop-opacity='0.92'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#almShade)'/><rect x='250' y='430' width='580' height='120' rx='60' fill='rgba(154,108,255,0.16)' stroke='rgba(154,108,255,0.6)' stroke-width='2'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 490,
"anchor": "center-center",
"track": 2,
"enterBegin": 0.2,
"enterEnd": 0.6,
"enterAnimation": "circleopen",
"exitEnd": 4.4,
"style": {
"fontFamily": "Manrope"
},
"html": "<div style='text-align:center; color:#B9A0FF; font-size:34px; font-weight:800; letter-spacing:6px;'>📕 {{assetType}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 660,
"width": 940,
"anchor": "top-center",
"track": 3,
"enterBegin": 0.5,
"enterEnd": 1,
"enterAnimation": "smoothup",
"exitEnd": 4.4,
"style": {
"fontFamily": "Manrope"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:74px; line-height:1.08; font-weight:800; letter-spacing:-1px;'>{{assetTitle}}</div><div style='margin-top:26px; text-align:center; color:#B9B3CE; font-size:31px; line-height:1.45; font-weight:500;'>{{assetPromise}}</div>"
}
]
},
{
"id": "inside",
"iterate": "benefits",
"iterateAs": "benefit",
"duration": 2.6,
"backgroundColor": "#12101F",
"transition": "smoothup",
"transitionId": "download",
"transitionDuration": 0.5,
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 2.6,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='almIn' cx='0.5' cy='0.4' r='0.9'><stop offset='0' stop-color='#1D1833'/><stop offset='1' stop-color='#12101F'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#almIn)'/><circle cx='540' cy='640' r='96' fill='rgba(154,108,255,0.15)' stroke='rgba(154,108,255,0.6)' stroke-width='2.5'/><path d='M496 640 L528 674 L590 604' stroke='#B9A0FF' stroke-width='12' fill='none' stroke-linecap='round' stroke-linejoin='round'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 820,
"width": 880,
"anchor": "top-center",
"track": 2,
"enterBegin": 0.2,
"enterEnd": 0.6,
"enterAnimation": "smoothup",
"exitEnd": 2.6,
"style": {
"fontFamily": "Manrope"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:52px; line-height:1.2; font-weight:800;'>{{benefit.point}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 96,
"anchor": "center-center",
"track": 1,
"enterBegin": 0,
"exitEnd": 2.6,
"style": {
"fontFamily": "Manrope"
},
"html": "<div style='color:rgba(185,160,255,0.75); font-size:22px; font-weight:800; letter-spacing:5px;'>INSIDE THE PLAYBOOK</div>"
}
]
},
{
"id": "download",
"duration": 4.6,
"backgroundColor": "#12101F",
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1920,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.6,
"svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='almEnd' cx='0.5' cy='0.35' r='0.9'><stop offset='0' stop-color='#241B45'/><stop offset='1' stop-color='#12101F'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#almEnd)'/><rect x='140' y='1100' width='800' height='108' rx='54' fill='rgba(255,255,255,0.06)' stroke='rgba(185,160,255,0.45)' stroke-width='1.5'/><circle cx='205' cy='1154' r='9' fill='#B9A0FF'/><path d='M540 480 V680 M470 610 L540 685 L610 610' stroke='#B9A0FF' stroke-width='14' fill='none' stroke-linecap='round' stroke-linejoin='round'/><path d='M420 740 H660' stroke='#B9A0FF' stroke-width='14' stroke-linecap='round'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 850,
"width": 900,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.25,
"enterEnd": 0.7,
"enterAnimation": "smoothup",
"exitEnd": 4.6,
"style": {
"fontFamily": "Manrope"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:66px; line-height:1.08; font-weight:800;'>Steal the system.<br><span style='color:#B9A0FF;'>Keep the results.</span></div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1154,
"anchor": "center-center",
"track": 4,
"enterBegin": 0.8,
"enterEnd": 1.2,
"enterAnimation": "fade",
"exitEnd": 4.6,
"style": {
"fontFamily": "JetBrains Mono"
},
"html": "<div style='text-align:center; color:#D8CFF5; font-size:30px; letter-spacing:1px;'>{{downloadUrl}}</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 1300,
"anchor": "top-center",
"track": 2,
"enterBegin": 1.2,
"enterEnd": 1.6,
"enterAnimation": "circleopen",
"exitEnd": 4.6,
"style": {
"fontFamily": "Manrope"
},
"html": "<div style='display:inline-block; background:#B9A0FF; color:#12101F; border-radius:999px; padding:28px 72px; font-size:40px; font-weight:800;'>{{ctaText}} ↓</div>"
},
{
"type": "TEXT",
"condition": "{{showUrgency}}",
"x": 540,
"y": 1490,
"anchor": "top-center",
"track": 3,
"enterBegin": 1.6,
"enterEnd": 2,
"enterAnimation": "fade",
"exitEnd": 4.6,
"style": {
"fontFamily": "Manrope"
},
"html": "<div style='text-align:center; color:#8F86AC; font-size:25px; font-weight:700;'>⏳ {{urgencyNote}} · {{brandName}}</div>"
}
]
}
],
"audios": [
{
"src": "{{musicUrl}}",
"volume": 0.18,
"track": 0
}
]
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