Ad creative / agency

Old Way vs New Way Ad

Split-screen comparison: amber old-way list vs green new-way list, then CTA. Swap oldItems, newItems, punchLine and CTA.

Type
Video
Format
Instagram Reel · 9:16
Orientation
Portrait
Duration
11.75s
Scenes
3
Render cost
$0.00294 / render
Variables
Open in editor

Free template · opens in the editor, no account required.

Customize Old Way vs New Way Ad

Old Way vs New Way Ad is a ready-to-render Ad creative / agency video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

13 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

kickerText
THE OLD WAY IS DONE
topicLineText
How brands make<br>ads in 2026.
oldLabelText
THE OLD WAY
oldItemsText
Brief the agency<br>Wait 3 weeks<br>Pay $4k per video<br>Ship one variant
newLabelText
THE NEW WAY
newItemsText
Feed in your data<br>Render in minutes<br>Cents per video<br>Ship 50 variants
punchLineText
Same team. 40× the output.
ctaTextText
See the new way
ctaUrlText
shiftlab.example/demo
oldColorColor
#E8A24A
newColorColor
#37E0A0
bgImageMedia URL
pexels-photo-9665181.jpeg
musicUrlMedia URL
audio_3f375fdf97.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗ 
{
  "name": "agency-old-vs-new-ad",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#0A0A0E",
  "outputFormat": "mp4",
  "variables": {
    "kicker": "THE OLD WAY IS DONE",
    "topicLine": "How brands make<br>ads in 2026.",
    "oldLabel": "THE OLD WAY",
    "oldItems": "Brief the agency<br>Wait 3 weeks<br>Pay $4k per video<br>Ship one variant",
    "newLabel": "THE NEW WAY",
    "newItems": "Feed in your data<br>Render in minutes<br>Cents per video<br>Ship 50 variants",
    "punchLine": "Same team. 40× the output.",
    "ctaText": "See the new way",
    "ctaUrl": "shiftlab.example/demo",
    "oldColor": "#E8A24A",
    "newColor": "#37E0A0",
    "bgImage": "https://images.pexels.com/photos/9665181/pexels-photo-9665181.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940",
    "musicUrl": "https://cdn.pixabay.com/audio/2026/02/24/audio_3f375fdf97.mp3"
  },
  "scenes": [
    {
      "id": "hook",
      "duration": 3.6,
      "backgroundColor": "#0A0A0E",
      "transition": "wipeleft",
      "transitionId": "split",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{bgImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "opacity": 0.45,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='ovShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#0A0A0E' stop-opacity='0.7'/><stop offset='0.5' stop-color='#0A0A0E' stop-opacity='0.4'/><stop offset='1' stop-color='#0A0A0E' stop-opacity='0.95'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#ovShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 780,
          "width": 940,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.7,
          "enterAnimation": "smoothup",
          "exitEnd": 3.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:{{oldColor}}; font-size:25px; font-weight:800; letter-spacing:6px;'>{{kicker}}</div><div style='margin-top:22px; text-align:center; color:#FFFFFF; font-size:96px; line-height:1.0; font-weight:800; letter-spacing:-3px;'>{{topicLine}}</div>"
        }
      ]
    },
    {
      "id": "split",
      "duration": 5,
      "backgroundColor": "#0A0A0E",
      "transition": "smoothup",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 5,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#0A0A0E'/><rect x='0' y='0' width='540' height='1920' fill='rgba(232,162,74,0.06)'/><rect x='540' y='0' width='540' height='1920' fill='rgba(55,224,160,0.08)'/><rect x='60' y='300' width='420' height='1280' rx='34' fill='none' stroke='rgba(232,162,74,0.4)' stroke-width='1.5'/><rect x='600' y='300' width='420' height='1280' rx='34' fill='none' stroke='rgba(55,224,160,0.55)' stroke-width='2'/><line x1='540' y1='240' x2='540' y2='1640' stroke='rgba(255,255,255,0.12)' stroke-width='1.5'/><circle cx='540' cy='940' r='52' fill='#0A0A0E' stroke='rgba(255,255,255,0.2)' stroke-width='1.5'/><text x='540' y='958' text-anchor='middle' font-family='sans-serif' font-size='34' font-weight='700' fill='#FFFFFF'>vs</text></svg>"
        },
        {
          "type": "TEXT",
          "x": 270,
          "y": 360,
          "width": 400,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.25,
          "enterEnd": 0.75,
          "enterAnimation": "smoothright",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:{{oldColor}}; font-size:32px; font-weight:800; letter-spacing:3px;'>{{oldLabel}}</div><div style='margin-top:34px; text-align:center; color:#C8C2B4; font-size:34px; line-height:2.0; font-weight:500;'>{{oldItems}}</div>"
        },
        {
          "type": "TEXT",
          "x": 810,
          "y": 360,
          "width": 400,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.45,
          "enterEnd": 0.95,
          "enterAnimation": "smoothleft",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:{{newColor}}; font-size:32px; font-weight:800; letter-spacing:3px;'>{{newLabel}}</div><div style='margin-top:34px; text-align:center; color:#EAFBF3; font-size:34px; line-height:2.0; font-weight:700;'>{{newItems}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1660,
          "width": 900,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1,
          "enterEnd": 1.5,
          "enterAnimation": "circleopen",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center;'><div style='display:inline-block; background:rgba(55,224,160,0.12); border:1.5px solid rgba(55,224,160,0.5); color:{{newColor}}; border-radius:999px; padding:16px 40px; font-size:34px; font-weight:800;'>{{punchLine}}</div></div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.2,
      "backgroundColor": "#0A0A0E",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.2,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='ovCta' cx='0.5' cy='0.4' r='0.95'><stop offset='0' stop-color='#0F1613'/><stop offset='1' stop-color='#0A0A0E'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#ovCta)'/><rect x='50' y='50' width='980' height='1820' rx='38' fill='none' stroke='rgba(55,224,160,0.3)' stroke-width='1.5'/><path d='M460 640 L560 540 L560 600 L640 600 L540 700 L540 640 Z' fill='#37E0A0'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 860,
          "width": 920,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:78px; line-height:1.06; font-weight:800; letter-spacing:-2px;'>Leave the old<br>way behind.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1150,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.75,
          "enterEnd": 1.2,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; background:{{newColor}}; color:#0A0A0E; border-radius:999px; padding:26px 66px; font-size:40px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1320,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1.1,
          "enterEnd": 1.5,
          "enterAnimation": "fade",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#7E8A84; font-size:27px; font-weight:600; letter-spacing:2px;'>{{ctaUrl}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

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