Ad creative / agency

Benefit-First Ad

Opens with the big outcome, backs it with a stat proof and CTA. Swap benefitHead, statValue, price; toggle the price chip.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 12.5s
Scenes: 3
Render cost: $0.00313 / render

VariablesConditional scenes

Free template · opens in the editor, no account required.

Customize Benefit-First Ad

Benefit-First Ad is a ready-to-render Ad creative / agency video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

14 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

kickerText

THE OUTCOME FIRST

benefitHeadText

Book 3× more<br>calls this month.

benefitSubText

No new ad budget. No new hires. Just a funnel that finally converts.

proofLabelText

HOW IT WORKS

proofLineText

We install a done-for-you booking system and optimise it every week.

statValueText

3.1×

statLabelText

average booked-call lift

priceText

From $890/mo

showPriceToggle

on

ctaTextText

Claim a free strategy call

ctaUrlText

growthlab.example/call

accentColorColor

#3BE38B

heroImageMedia URL

pexels-photo-37159572.jpeg

musicUrlMedia URL

audio_ed6f0ed574.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "agency-benefit-first-ad",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#0E1A14",
  "outputFormat": "mp4",
  "variables": {
    "kicker": "THE OUTCOME FIRST",
    "benefitHead": "Book 3× more<br>calls this month.",
    "benefitSub": "No new ad budget. No new hires. Just a funnel that finally converts.",
    "proofLabel": "HOW IT WORKS",
    "proofLine": "We install a done-for-you booking system and optimise it every week.",
    "statValue": "3.1×",
    "statLabel": "average booked-call lift",
    "price": "From $890/mo",
    "showPrice": true,
    "ctaText": "Claim a free strategy call",
    "ctaUrl": "growthlab.example/call",
    "accentColor": "#3BE38B",
    "heroImage": "https://images.pexels.com/photos/37159572/pexels-photo-37159572.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/04/21/audio_ed6f0ed574.mp3"
  },
  "scenes": [
    {
      "id": "benefit",
      "duration": 4.6,
      "backgroundColor": "#0E1A14",
      "transition": "smoothleft",
      "transitionId": "proof",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{heroImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='bfShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#0E1A14' stop-opacity='0.72'/><stop offset='0.4' stop-color='#0E1A14' stop-opacity='0.12'/><stop offset='0.72' stop-color='#0E1A14' stop-opacity='0.4'/><stop offset='1' stop-color='#0E1A14' stop-opacity='0.96'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#bfShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 170,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; border:1.5px solid rgba(59,227,139,0.6); color:{{accentColor}}; border-radius:999px; padding:14px 34px; font-size:25px; font-weight:700; letter-spacing:5px;'>{{kicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 100,
          "y": 1250,
          "width": 920,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.5,
          "enterEnd": 1.05,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='color:#F3FBF6; font-size:104px; line-height:1.0; font-weight:800; letter-spacing:-3px;'>{{benefitHead}}</div><div style='margin-top:26px; width:130px; height:7px; border-radius:4px; background:{{accentColor}};'></div><div style='margin-top:28px; color:#B7CDBF; font-size:33px; line-height:1.42; font-weight:500;'>{{benefitSub}}</div>"
        }
      ]
    },
    {
      "id": "proof",
      "duration": 4.4,
      "backgroundColor": "#0E1A14",
      "transition": "smoothup",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='bfProof' cx='0.5' cy='0.32' r='0.95'><stop offset='0' stop-color='#122619'/><stop offset='1' stop-color='#0E1A14'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#bfProof)'/><rect x='90' y='930' width='900' height='560' rx='40' fill='rgba(59,227,139,0.05)' stroke='rgba(59,227,139,0.35)' stroke-width='1.5'/><path d='M170 1360 L330 1240 L470 1290 L640 1120 L800 1160 L920 1000' fill='none' stroke='#3BE38B' stroke-width='7' stroke-linecap='round' stroke-linejoin='round'/><circle cx='920' cy='1000' r='13' fill='#3BE38B'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 300,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.25,
          "enterEnd": 0.7,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:{{accentColor}}; font-size:26px; font-weight:700; letter-spacing:6px;'>{{proofLabel}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 400,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.45,
          "enterEnd": 0.9,
          "enterAnimation": "circleopen",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#F3FBF6; font-size:210px; line-height:1; font-weight:800; letter-spacing:-6px;'>{{statValue}}</div><div style='margin-top:6px; text-align:center; color:#8FB29C; font-size:32px; font-weight:600; letter-spacing:2px;'>{{statLabel}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1560,
          "width": 880,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.9,
          "enterEnd": 1.35,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#CFE3D6; font-size:38px; line-height:1.4; font-weight:500;'>{{proofLine}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.6,
      "backgroundColor": "#0E1A14",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='bfCta' cx='0.5' cy='0.42' r='0.95'><stop offset='0' stop-color='#153021'/><stop offset='1' stop-color='#0E1A14'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#bfCta)'/><rect x='50' y='50' width='980' height='1820' rx='38' fill='none' stroke='rgba(59,227,139,0.3)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 760,
          "width": 940,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#F3FBF6; font-size:78px; line-height:1.06; font-weight:800; letter-spacing:-2px;'>Let's fill your<br>calendar.</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showPrice}}",
          "x": 540,
          "y": 1060,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.7,
          "enterEnd": 1.1,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; background:rgba(59,227,139,0.12); border:1.5px solid rgba(59,227,139,0.5); color:{{accentColor}}; border-radius:16px; padding:14px 34px; font-size:34px; font-weight:800;'>{{price}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1230,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.95,
          "enterEnd": 1.4,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#0E1A14; border-radius:999px; padding:28px 66px; font-size:40px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1400,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1.3,
          "enterEnd": 1.7,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#7C9484; font-size:27px; font-weight:600; letter-spacing:2px;'>{{ctaUrl}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.15,
      "track": 0
    }
  ]
}

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