Ad creative / agency

Founder Message Ad

Founder-led announcement: portrait hook, origin story, promise, CTA. Swap founderName, story and promise; toggle the trust badge.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 12.5s
Scenes: 3
Render cost: $0.00313 / render

VariablesConditional scenes

Free template · opens in the editor, no account required.

Customize Founder Message Ad

Founder Message Ad is a ready-to-render Ad creative / agency video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

14 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

founderNameText

Maya Ortiz

founderRoleText

Founder & CEO, Northwind

kickerText

A NOTE FROM THE FOUNDER

openingLineText

I built this because I<br>was tired of the old way.

storyLineText

Five years ago I was a solo consultant drowning in spreadsheets. Today Northwind runs 200+ campaigns on one dashboard.

promiseLabelText

MY PROMISE TO YOU

promiseLineText

If it doesn't save you 10 hours a week, you don't pay. Simple as that.

badgeTextText

Founder-led · human support

showBadgeToggle

on

ctaTextText

Read our story

ctaUrlText

northwind.example/story

accentColorColor

#E8C169

founderImageMedia URL

pexels-photo-12903168.jpeg

musicUrlMedia URL

audio_ed6f0ed574.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "agency-founder-message-ad",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#0A1024",
  "outputFormat": "mp4",
  "variables": {
    "founderName": "Maya Ortiz",
    "founderRole": "Founder & CEO, Northwind",
    "kicker": "A NOTE FROM THE FOUNDER",
    "openingLine": "I built this because I<br>was tired of the old way.",
    "storyLine": "Five years ago I was a solo consultant drowning in spreadsheets. Today Northwind runs 200+ campaigns on one dashboard.",
    "promiseLabel": "MY PROMISE TO YOU",
    "promiseLine": "If it doesn't save you 10 hours a week, you don't pay. Simple as that.",
    "badgeText": "Founder-led · human support",
    "showBadge": true,
    "ctaText": "Read our story",
    "ctaUrl": "northwind.example/story",
    "accentColor": "#E8C169",
    "founderImage": "https://images.pexels.com/photos/12903168/pexels-photo-12903168.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/04/21/audio_ed6f0ed574.mp3"
  },
  "scenes": [
    {
      "id": "intro",
      "duration": 4.6,
      "backgroundColor": "#0A1024",
      "transition": "fade",
      "transitionId": "story",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{founderImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='fmShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#0A1024' stop-opacity='0.78'/><stop offset='0.4' stop-color='#0A1024' stop-opacity='0.2'/><stop offset='0.72' stop-color='#0A1024' stop-opacity='0.45'/><stop offset='1' stop-color='#0A1024' stop-opacity='0.96'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#fmShade)'/><rect x='96' y='1250' width='6' height='400' rx='3' fill='#E8C169'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 108,
          "y": 190,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:{{accentColor}}; font-size:25px; font-weight:700; letter-spacing:6px;'>{{kicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 122,
          "y": 1260,
          "width": 880,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.5,
          "enterEnd": 1.05,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#F5F1E6; font-size:80px; line-height:1.05; font-weight:700; letter-spacing:-2px;'>{{openingLine}}</div><div style='margin-top:30px; color:#C7CEDE; font-size:30px; font-weight:600; letter-spacing:2px;'>{{founderName}} — {{founderRole}}</div>"
        }
      ]
    },
    {
      "id": "story",
      "duration": 4.6,
      "backgroundColor": "#0A1024",
      "transition": "smoothup",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='fmStory' cx='0.32' cy='0.3' r='0.95'><stop offset='0' stop-color='#111A38'/><stop offset='1' stop-color='#0A1024'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#fmStory)'/><text x='120' y='620' font-family='Georgia' font-size='320' fill='rgba(232,193,105,0.22)'>&#8220;</text></svg>"
        },
        {
          "type": "TEXT",
          "x": 120,
          "y": 640,
          "width": 860,
          "anchor": "top-left",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.85,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#F5F1E6; font-size:52px; line-height:1.4; font-weight:600;'>{{storyLine}}</div>"
        },
        {
          "type": "TEXT",
          "x": 120,
          "y": 1330,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.7,
          "enterEnd": 1.15,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:{{accentColor}}; font-size:26px; font-weight:700; letter-spacing:5px;'>{{promiseLabel}}</div>"
        },
        {
          "type": "TEXT",
          "x": 120,
          "y": 1400,
          "width": 840,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.85,
          "enterEnd": 1.3,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#D8DEEC; font-size:40px; line-height:1.34; font-weight:600;'>{{promiseLine}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.4,
      "backgroundColor": "#0A1024",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='fmCta' cx='0.5' cy='0.4' r='0.95'><stop offset='0' stop-color='#131C3C'/><stop offset='1' stop-color='#0A1024'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#fmCta)'/><rect x='50' y='50' width='980' height='1820' rx='38' fill='none' stroke='rgba(232,193,105,0.32)' stroke-width='1.5'/><path d='M470 620 L540 690 L680 540' fill='none' stroke='#E8C169' stroke-width='10' stroke-linecap='round' stroke-linejoin='round'/><circle cx='560' cy='620' r='150' fill='none' stroke='rgba(232,193,105,0.5)' stroke-width='2'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 870,
          "width": 900,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:#F5F1E6; font-size:72px; line-height:1.08; font-weight:700; letter-spacing:-1px;'>Come build the<br>new way with us.</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showBadge}}",
          "x": 540,
          "y": 1130,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.7,
          "enterEnd": 1.1,
          "enterAnimation": "circleopen",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='display:inline-block; background:rgba(232,193,105,0.12); border:1.5px solid rgba(232,193,105,0.5); color:{{accentColor}}; border-radius:999px; padding:14px 34px; font-size:28px; font-weight:700; letter-spacing:1px;'>{{badgeText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1270,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.95,
          "enterEnd": 1.4,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#0A1024; border-radius:999px; padding:26px 64px; font-size:40px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1440,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1.3,
          "enterEnd": 1.7,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:#8A93A8; font-size:27px; font-weight:600; letter-spacing:2px;'>{{ctaUrl}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.15,
      "track": 0
    }
  ]
}

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