Ad creative / agency

Retargeting Reminder

"Still interested?" nudge with reasons-to-return checklist and CTA. Swap the three reasons and CTA; toggle the discount pill.

Type
Video
Format
Instagram Reel · 9:16
Orientation
Portrait
Duration
12.3s
Scenes
3
Render cost
$0.00308 / render
VariablesConditional scenes
Open in editor

Free template · opens in the editor, no account required.

Customize Retargeting Reminder

Retargeting Reminder is a ready-to-render Ad creative / agency video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

14 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

kickerText
PSST… YOU LEFT SOMETHING
hookLineText
Still thinking<br>it over?
hookSubText
You checked us out but didn't finish. Here's a nudge — and a reason to come back.
reasonLabelText
WHY NOW
reason1Text
Your cart is still saved
reason2Text
Free shipping ends Sunday
reason3Text
Only a few left in your size
priceText
10% back with code BACK10
showPriceToggle
on
ctaTextText
Pick up where you left off
ctaUrlText
shopluna.example/cart
accentColorColor
#FF5CA8
heroImageMedia URL
photo-1662850886700-4ec19bd30d11
musicUrlMedia URL
audio_56ae1dae5f.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗ 
{
  "name": "agency-retargeting-reminder",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#1A0714",
  "outputFormat": "mp4",
  "variables": {
    "kicker": "PSST… YOU LEFT SOMETHING",
    "hookLine": "Still thinking<br>it over?",
    "hookSub": "You checked us out but didn't finish. Here's a nudge — and a reason to come back.",
    "reasonLabel": "WHY NOW",
    "reason1": "Your cart is still saved",
    "reason2": "Free shipping ends Sunday",
    "reason3": "Only a few left in your size",
    "price": "10% back with code BACK10",
    "showPrice": true,
    "ctaText": "Pick up where you left off",
    "ctaUrl": "shopluna.example/cart",
    "accentColor": "#FF5CA8",
    "heroImage": "https://images.unsplash.com/photo-1662850886700-4ec19bd30d11?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w3MDgwMTZ8MHwxfHNlYXJjaHwyfHxoYXBweSUyMHNtaWxpbmclMjBwZXJzb24lMjBwb3J0cmFpdHxlbnwwfHx8fDE3ODMyNjg2NDF8MA&ixlib=rb-4.1.0&q=80&w=1080",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
  },
  "scenes": [
    {
      "id": "hook",
      "duration": 4.4,
      "backgroundColor": "#1A0714",
      "transition": "smoothleft",
      "transitionId": "reasons",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{heroImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='rrShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#1A0714' stop-opacity='0.72'/><stop offset='0.42' stop-color='#1A0714' stop-opacity='0.15'/><stop offset='0.72' stop-color='#1A0714' stop-opacity='0.45'/><stop offset='1' stop-color='#1A0714' stop-opacity='0.96'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#rrShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 175,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='display:inline-block; background:rgba(255,92,168,0.18); border:1.5px solid rgba(255,92,168,0.55); color:#FFD5E9; border-radius:999px; padding:14px 34px; font-size:24px; font-weight:700; letter-spacing:3px;'>{{kicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 100,
          "y": 1240,
          "width": 900,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.5,
          "enterEnd": 1.05,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#FFFFFF; font-size:112px; line-height:0.98; font-weight:700; letter-spacing:-3px;'>{{hookLine}}</div><div style='margin-top:26px; width:130px; height:7px; border-radius:4px; background:{{accentColor}};'></div><div style='margin-top:26px; color:#E5C0D2; font-size:32px; line-height:1.42; font-weight:500;'>{{hookSub}}</div>"
        }
      ]
    },
    {
      "id": "reasons",
      "duration": 4.6,
      "backgroundColor": "#1A0714",
      "transition": "smoothup",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='rrRe' cx='0.5' cy='0.32' r='0.95'><stop offset='0' stop-color='#2A0C20'/><stop offset='1' stop-color='#1A0714'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#rrRe)'/><rect x='90' y='560' width='900' height='170' rx='28' fill='rgba(255,92,168,0.06)' stroke='rgba(255,92,168,0.35)' stroke-width='1.5'/><rect x='90' y='760' width='900' height='170' rx='28' fill='rgba(255,92,168,0.06)' stroke='rgba(255,92,168,0.35)' stroke-width='1.5'/><rect x='90' y='960' width='900' height='170' rx='28' fill='rgba(255,92,168,0.06)' stroke='rgba(255,92,168,0.35)' stroke-width='1.5'/><circle cx='170' cy='645' r='16' fill='#FF5CA8'/><circle cx='170' cy='845' r='16' fill='#FF5CA8'/><circle cx='170' cy='1045' r='16' fill='#FF5CA8'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 340,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.25,
          "enterEnd": 0.7,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:{{accentColor}}; font-size:26px; font-weight:700; letter-spacing:6px;'>{{reasonLabel}}</div>"
        },
        {
          "type": "TEXT",
          "x": 250,
          "y": 610,
          "width": 680,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.4,
          "enterEnd": 0.85,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{reason1}}</div>"
        },
        {
          "type": "TEXT",
          "x": 250,
          "y": 810,
          "width": 680,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.55,
          "enterEnd": 1,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{reason2}}</div>"
        },
        {
          "type": "TEXT",
          "x": 250,
          "y": 1010,
          "width": 680,
          "anchor": "top-left",
          "track": 4,
          "enterBegin": 0.7,
          "enterEnd": 1.15,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='color:#FFFFFF; font-size:38px; font-weight:600;'>{{reason3}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showPrice}}",
          "x": 540,
          "y": 1240,
          "anchor": "top-center",
          "track": 5,
          "enterBegin": 1,
          "enterEnd": 1.45,
          "enterAnimation": "circleopen",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#1A0714; border-radius:16px; padding:18px 42px; font-size:38px; font-weight:800;'>{{price}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.4,
      "backgroundColor": "#1A0714",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='rrCta' cx='0.5' cy='0.4' r='0.95'><stop offset='0' stop-color='#2E0C22'/><stop offset='1' stop-color='#1A0714'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#rrCta)'/><rect x='50' y='50' width='980' height='1820' rx='38' fill='none' stroke='rgba(255,92,168,0.32)' stroke-width='1.5'/><path d='M420 560 C420 500 480 470 540 500 C600 470 660 500 660 560 C660 640 540 700 540 700 C540 700 420 640 420 560 Z' fill='none' stroke='#FF5CA8' stroke-width='6'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 830,
          "width": 940,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:74px; line-height:1.08; font-weight:700; letter-spacing:-1px;'>Your pick is<br>waiting for you.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1140,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.75,
          "enterEnd": 1.2,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#1A0714; border-radius:999px; padding:26px 62px; font-size:38px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1310,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1.1,
          "enterEnd": 1.5,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Space Grotesk"
          },
          "html": "<div style='text-align:center; color:#B888A0; font-size:27px; font-weight:600; letter-spacing:2px;'>{{ctaUrl}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

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