Dynamic Ad Variant
One square layout, infinite variants: hook, offer, code and accent color are all variables.
- Type
- Video
- Format
- Instagram Post · 1:1
- Orientation
- Square
- Duration
- 10.4s
- Scenes
- 3
- Render cost
- $0.0026 / render
VariablesConditional scenes
Open in editor
Free template · opens in the editor, no account required.
Customize Dynamic Ad Variant
Dynamic Ad Variant is a ready-to-render Ad creative / agency video design formatted for Instagram Post · 1:1 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.
10 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.
brandNameTextNORDIC NEST
audienceHookTextYour living room called.
offerText25% off everything ceramic
offerCodeTextCOZY25
showCodeToggleon
ctaTextTextShop the drop
accentColorColor#8FA8FF
variantLabelTextAudience: apartment renters · Offer: spring
productImageMedia URLmusicUrlMedia URLThe exact JSON payload
This is the full render config — POST it to the API, or open it in the editor to tweak.
{
"name": "agency-dynamic-ad",
"resolution": "instagram-post",
"frameRate": 30,
"backgroundColor": "#101014",
"outputFormat": "mp4",
"variables": {
"brandName": "NORDIC NEST",
"audienceHook": "Your living room called.",
"offer": "25% off everything ceramic",
"offerCode": "COZY25",
"showCode": true,
"ctaText": "Shop the drop",
"accentColor": "#8FA8FF",
"variantLabel": "Audience: apartment renters · Offer: spring",
"productImage": "https://images.pexels.com/photos/15791100/pexels-photo-15791100.jpeg?auto=compress&cs=tinysrgb&w=1620",
"musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
},
"scenes": [
{
"id": "hook",
"duration": 3,
"backgroundColor": "#101014",
"transition": "smoothleft",
"transitionId": "offer",
"transitionDuration": 0.5,
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1080,
"track": 0,
"enterBegin": 0,
"exitEnd": 3,
"svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='adaGlow' cx='0.3' cy='0.25' r='0.9'><stop offset='0' stop-color='#232330'/><stop offset='1' stop-color='#101014'/></radialGradient></defs><rect width='1080' height='1080' fill='url(#adaGlow)'/><circle cx='920' cy='170' r='220' fill='rgba(143,168,255,0.1)'/><circle cx='120' cy='950' r='180' fill='rgba(143,168,255,0.07)'/><path d='M80 360 H220' stroke='#8FA8FF' stroke-width='5'/></svg>"
},
{
"type": "TEXT",
"x": 80,
"y": 400,
"width": 920,
"anchor": "top-left",
"track": 2,
"enterBegin": 0.15,
"enterEnd": 0.6,
"enterAnimation": "smoothup",
"exitEnd": 3,
"style": {
"fontFamily": "Sora"
},
"html": "<div style='color:#FFFFFF; font-size:88px; line-height:1.02; font-weight:800; letter-spacing:-2px;'>{{audienceHook}}</div><div style='margin-top:22px; color:#9DA2B8; font-size:32px; font-weight:600;'>It wants something from {{brandName}}.</div>"
},
{
"type": "TEXT",
"x": 80,
"y": 96,
"anchor": "center-left",
"track": 1,
"enterBegin": 0,
"exitEnd": 3,
"style": {
"fontFamily": "Sora"
},
"html": "<div style='color:{{accentColor}}; font-size:24px; font-weight:800; letter-spacing:6px;'>{{brandName}}</div>"
}
]
},
{
"id": "offer",
"duration": 4.6,
"backgroundColor": "#101014",
"transition": "smoothup",
"transitionId": "cta",
"transitionDuration": 0.5,
"visuals": [
{
"type": "IMAGE",
"src": "{{productImage}}",
"width": 1080,
"height": 1080,
"position": "center-center",
"resize": "cover",
"zoom": true,
"track": 0,
"enterBegin": 0,
"exitEnd": 4.6
},
{
"type": "SVG",
"width": 1080,
"height": 1080,
"track": 1,
"enterBegin": 0,
"exitEnd": 4.6,
"svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='adaShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#101014' stop-opacity='0.3'/><stop offset='0.55' stop-color='#101014' stop-opacity='0.05'/><stop offset='1' stop-color='#101014' stop-opacity='0.85'/></linearGradient></defs><rect width='1080' height='1080' fill='url(#adaShade)'/></svg>"
},
{
"type": "TEXT",
"x": 70,
"y": 760,
"width": 940,
"anchor": "top-left",
"track": 2,
"enterBegin": 0.35,
"enterEnd": 0.8,
"enterAnimation": "smoothup",
"exitEnd": 4.6,
"style": {
"fontFamily": "Sora"
},
"html": "<div style='color:#FFFFFF; font-size:62px; line-height:1.05; font-weight:800; letter-spacing:-1px;'>{{offer}}</div>"
},
{
"type": "TEXT",
"condition": "{{showCode}}",
"x": 70,
"y": 930,
"anchor": "top-left",
"track": 3,
"enterBegin": 0.85,
"enterEnd": 1.25,
"enterAnimation": "smoothleft",
"exitEnd": 4.6,
"style": {
"fontFamily": "Sora"
},
"html": "<div style='display:inline-block; border:2px dashed {{accentColor}}; color:{{accentColor}}; border-radius:14px; padding:14px 34px; font-size:32px; font-weight:800; letter-spacing:5px;'>{{offerCode}}</div>"
}
]
},
{
"id": "cta",
"duration": 3.8,
"backgroundColor": "#101014",
"visuals": [
{
"type": "SVG",
"width": 1080,
"height": 1080,
"track": 0,
"enterBegin": 0,
"exitEnd": 3.8,
"svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='adaEnd' cx='0.5' cy='0.4' r='0.9'><stop offset='0' stop-color='#1D1D28'/><stop offset='1' stop-color='#101014'/></radialGradient></defs><rect width='1080' height='1080' fill='url(#adaEnd)'/><rect x='60' y='60' width='960' height='960' rx='40' fill='none' stroke='rgba(143,168,255,0.35)' stroke-width='1.5'/></svg>"
},
{
"type": "TEXT",
"x": 540,
"y": 380,
"width": 900,
"anchor": "top-center",
"track": 1,
"enterBegin": 0.2,
"enterEnd": 0.65,
"enterAnimation": "smoothup",
"exitEnd": 3.8,
"style": {
"fontFamily": "Sora"
},
"html": "<div style='text-align:center; color:#FFFFFF; font-size:64px; line-height:1.08; font-weight:800;'>{{offer}}.<br><span style='color:{{accentColor}};'>This week only.</span></div>"
},
{
"type": "TEXT",
"x": 540,
"y": 640,
"anchor": "top-center",
"track": 2,
"enterBegin": 0.7,
"enterEnd": 1.1,
"enterAnimation": "circleopen",
"exitEnd": 3.8,
"style": {
"fontFamily": "Sora"
},
"html": "<div style='display:inline-block; background:{{accentColor}}; color:#101014; border-radius:999px; padding:26px 66px; font-size:38px; font-weight:800;'>{{ctaText}} →</div>"
},
{
"type": "TEXT",
"x": 540,
"y": 950,
"width": 900,
"anchor": "top-center",
"track": 3,
"enterBegin": 1.1,
"enterEnd": 1.5,
"enterAnimation": "fade",
"exitEnd": 3.8,
"style": {
"fontFamily": "JetBrains Mono"
},
"html": "<div style='text-align:center; color:#5F6377; font-size:19px; letter-spacing:1px;'>{{variantLabel}}</div>"
}
]
}
],
"audios": [
{
"src": "{{musicUrl}}",
"volume": 0.18,
"track": 0
}
]
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