Ad creative / agency

Pain Point Ad

Problem-hook reel: agitate the pain, reveal the fix, close with a result pill. Swap painLine, resultPill, CTA; toggle disclaimer.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 12.7s
Scenes: 3
Render cost: $0.00317 / render

VariablesConditional scenes

Free template · opens in the editor, no account required.

Customize Pain Point Ad

Pain Point Ad is a ready-to-render Ad creative / agency video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

14 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

kickerText

SOUND FAMILIAR?

painLineText

Running ads that just<br>drain the budget?

agitateLineText

You boost posts, tweak targeting, refresh creative — and the cost-per-lead keeps climbing.

twistLabelText

THERE'S A FIX

solutionLineText

We rebuild the funnel so every dollar is tracked, tested, and scaled.

resultPillText

−38% cost per lead in 30 days

ctaTextText

Get my ad audit

ctaUrlText

brightpath.example/audit

disclaimerText

Results vary by account. Based on 40+ managed campaigns.

showDisclaimerToggle

on

accentColorColor

#FF5A47

hookImageMedia URL

pexels-photo-4623328.jpeg

solutionImageMedia URL

pexels-photo-12902858.jpeg

musicUrlMedia URL

audio_56ae1dae5f.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "agency-pain-point-ad",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#0C0A0A",
  "outputFormat": "mp4",
  "variables": {
    "kicker": "SOUND FAMILIAR?",
    "painLine": "Running ads that just<br>drain the budget?",
    "agitateLine": "You boost posts, tweak targeting, refresh creative — and the cost-per-lead keeps climbing.",
    "twistLabel": "THERE'S A FIX",
    "solutionLine": "We rebuild the funnel so every dollar is tracked, tested, and scaled.",
    "resultPill": "−38% cost per lead in 30 days",
    "ctaText": "Get my ad audit",
    "ctaUrl": "brightpath.example/audit",
    "disclaimer": "Results vary by account. Based on 40+ managed campaigns.",
    "showDisclaimer": true,
    "accentColor": "#FF5A47",
    "hookImage": "https://images.pexels.com/photos/4623328/pexels-photo-4623328.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940",
    "solutionImage": "https://images.pexels.com/photos/12902858/pexels-photo-12902858.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940",
    "musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
  },
  "scenes": [
    {
      "id": "pain",
      "duration": 4.4,
      "backgroundColor": "#0C0A0A",
      "transition": "smoothup",
      "transitionId": "solution",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{hookImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='ppShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#0C0A0A' stop-opacity='0.82'/><stop offset='0.42' stop-color='#0C0A0A' stop-opacity='0.28'/><stop offset='0.7' stop-color='#0C0A0A' stop-opacity='0.5'/><stop offset='1' stop-color='#0C0A0A' stop-opacity='0.95'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#ppShade)'/><rect x='90' y='1290' width='8' height='330' rx='4' fill='#FF5A47'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 108,
          "y": 190,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#0C0A0A; border-radius:8px; padding:12px 26px; font-size:26px; font-weight:800; letter-spacing:5px;'>{{kicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 122,
          "y": 1300,
          "width": 940,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.5,
          "enterEnd": 1.05,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:#FFFFFF; font-size:82px; line-height:1.02; font-weight:800; letter-spacing:-2px;'>{{painLine}}</div><div style='margin-top:30px; color:#C9C2C0; font-size:33px; line-height:1.42; font-weight:500;'>{{agitateLine}}</div>"
        }
      ]
    },
    {
      "id": "solution",
      "duration": 4.8,
      "backgroundColor": "#0C0A0A",
      "transition": "smoothleft",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{solutionImage}}",
          "x": 540,
          "y": 700,
          "width": 900,
          "height": 1000,
          "anchor": "center-center",
          "resize": "cover",
          "zoom": true,
          "radius": {
            "tl": 44,
            "tr": 44,
            "bl": 44,
            "br": 44
          },
          "track": 1,
          "enterBegin": 0,
          "enterEnd": 0.55,
          "enterAnimation": "smoothright",
          "exitEnd": 4.8
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.8,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='ppSol' cx='0.5' cy='0.35' r='0.9'><stop offset='0' stop-color='#1C1210'/><stop offset='1' stop-color='#0C0A0A'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#ppSol)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 108,
          "y": 116,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.25,
          "enterEnd": 0.7,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:{{accentColor}}; font-size:27px; font-weight:800; letter-spacing:6px;'>{{twistLabel}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1290,
          "width": 900,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.5,
          "enterEnd": 1,
          "enterAnimation": "smoothup",
          "exitEnd": 4.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:50px; line-height:1.28; font-weight:700;'>{{solutionLine}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1560,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1,
          "enterEnd": 1.45,
          "enterAnimation": "circleopen",
          "exitEnd": 4.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:rgba(12,10,10,0.92); border:2px solid {{accentColor}}; color:{{accentColor}}; border-radius:999px; padding:18px 42px; font-size:34px; font-weight:800;'>{{resultPill}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.6,
      "backgroundColor": "#0C0A0A",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='ppCta' cx='0.5' cy='0.4' r='0.95'><stop offset='0' stop-color='#241210'/><stop offset='1' stop-color='#0C0A0A'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#ppCta)'/><rect x='50' y='50' width='980' height='1820' rx='38' fill='none' stroke='rgba(255,90,71,0.32)' stroke-width='1.5'/><circle cx='540' cy='560' r='138' fill='none' stroke='rgba(255,90,71,0.85)' stroke-width='2.5'/><circle cx='540' cy='560' r='158' fill='none' stroke='rgba(255,90,71,0.22)' stroke-width='1'/><path d='M490 560 H590 M540 510 V610' stroke='#FF5A47' stroke-width='7' stroke-linecap='round'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 830,
          "width": 940,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:74px; line-height:1.06; font-weight:800; letter-spacing:-1px;'>Stop guessing.<br>Start scaling.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1160,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.75,
          "enterEnd": 1.2,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#0C0A0A; border-radius:999px; padding:28px 70px; font-size:42px; font-weight:800;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1330,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1.1,
          "enterEnd": 1.5,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#8C8480; font-size:28px; font-weight:600; letter-spacing:2px;'>{{ctaUrl}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showDisclaimer}}",
          "x": 540,
          "y": 1800,
          "width": 880,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1.4,
          "enterEnd": 1.8,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#6B6360; font-size:22px; line-height:1.4; font-weight:500;'>{{disclaimer}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

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