Before / After Reveal

Transformation reveal with wipe transition, BEFORE/AFTER chips and split-frame proof.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 13.3s
Scenes: 4
Render cost: $0.00333 / render

VariablesConditional scenes

Free template · opens in the editor, no account required.

Customize Before / After Reveal

Before / After Reveal is a ready-to-render E-commerce video design formatted for Instagram Reel · 9:16 with 4 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

9 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

brandNameText

HAVEN & CO

hookLineText

One room. One weekend.

claimText

A full makeover for less than the price of a sofa.

timeframeText

Styled in 48 hours

showTimeframeToggle

on

ctaTextText

Book a free design call

beforeImageMedia URL

pexels-photo-30992365.jpeg

afterImageMedia URL

pexels-photo-34992756.jpeg

musicUrlMedia URL

audio_3f375fdf97.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "ecom-before-after",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#10141A",
  "outputFormat": "mp4",
  "variables": {
    "brandName": "HAVEN & CO",
    "hookLine": "One room. One weekend.",
    "claim": "A full makeover for less than the price of a sofa.",
    "timeframe": "Styled in 48 hours",
    "showTimeframe": true,
    "ctaText": "Book a free design call",
    "beforeImage": "https://images.pexels.com/photos/30992365/pexels-photo-30992365.jpeg?auto=compress&cs=tinysrgb&w=1620",
    "afterImage": "https://images.pexels.com/photos/34992756/pexels-photo-34992756.jpeg?auto=compress&cs=tinysrgb&w=1620",
    "musicUrl": "https://cdn.pixabay.com/audio/2026/02/24/audio_3f375fdf97.mp3"
  },
  "scenes": [
    {
      "id": "hook",
      "duration": 2.8,
      "backgroundColor": "#10141A",
      "transition": "fade",
      "transitionId": "before",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 2.8,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#10141A'/><path d='M540 0 V1920' stroke='rgba(47,191,113,0.5)' stroke-width='2' stroke-dasharray='14 12'/><rect x='140' y='806' width='340' height='108' rx='54' fill='rgba(255,255,255,0.07)' stroke='rgba(255,255,255,0.2)'/><rect x='600' y='806' width='340' height='108' rx='54' fill='rgba(47,191,113,0.14)' stroke='rgba(47,191,113,0.6)'/><text x='310' y='876' text-anchor='middle' font-family='Arial' font-size='38' font-weight='700' fill='#9AA4B2'>BEFORE</text><text x='770' y='876' text-anchor='middle' font-family='Arial' font-size='38' font-weight='700' fill='#2FBF71'>AFTER</text></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1050,
          "width": 920,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "smoothup",
          "exitEnd": 2.8,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:80px; line-height:1.05; font-weight:800; letter-spacing:-1px;'>{{hookLine}}</div><div style='margin-top:18px; text-align:center; color:#9AA4B2; font-size:30px; font-weight:500;'>Wait for the after…</div>"
        }
      ]
    },
    {
      "id": "before",
      "duration": 3.4,
      "backgroundColor": "#10141A",
      "transition": "wiperight",
      "transitionId": "after",
      "transitionDuration": 0.8,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{beforeImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "filter": {
            "saturate": 0.55,
            "brightness": 0.92
          },
          "enterBegin": 0,
          "exitEnd": 3.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='befShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#10141A' stop-opacity='0.4'/><stop offset='0.5' stop-color='#10141A' stop-opacity='0.05'/><stop offset='1' stop-color='#10141A' stop-opacity='0.6'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#befShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 150,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.15,
          "enterEnd": 0.5,
          "enterAnimation": "smoothleft",
          "exitEnd": 3.4,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='display:inline-block; background:rgba(16,20,26,0.85); border:1.5px solid rgba(255,255,255,0.3); color:#E5E9EF; border-radius:999px; padding:18px 44px; font-size:34px; font-weight:800; letter-spacing:5px;'>BEFORE</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1660,
          "width": 900,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.6,
          "enterEnd": 1,
          "enterAnimation": "smoothup",
          "exitEnd": 3.4,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='color:#E5E9EF; font-size:34px; font-weight:600;'>Dated. Cluttered. No plan.</div>"
        }
      ]
    },
    {
      "id": "after",
      "duration": 4.4,
      "backgroundColor": "#10141A",
      "transition": "smoothup",
      "transitionId": "cta",
      "transitionDuration": 0.6,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{afterImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='aftShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#10141A' stop-opacity='0.35'/><stop offset='0.5' stop-color='#10141A' stop-opacity='0'/><stop offset='1' stop-color='#10141A' stop-opacity='0.72'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#aftShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 150,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.3,
          "enterEnd": 0.65,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='display:inline-block; background:#2FBF71; color:#08110C; border-radius:999px; padding:18px 44px; font-size:34px; font-weight:800; letter-spacing:5px;'>AFTER ✨</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showTimeframe}}",
          "x": 90,
          "y": 290,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.8,
          "enterEnd": 1.15,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='display:inline-block; background:rgba(16,20,26,0.8); color:#FFFFFF; border-radius:14px; padding:14px 30px; font-size:27px; font-weight:700;'>⚡ {{timeframe}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1560,
          "width": 900,
          "anchor": "top-left",
          "track": 4,
          "enterBegin": 1,
          "enterEnd": 1.5,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='color:#FFFFFF; font-size:56px; line-height:1.1; font-weight:800;'>Same room.<br><span style='color:#2FBF71;'>Completely new life.</span></div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.6,
      "backgroundColor": "#10141A",
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{beforeImage}}",
          "x": 270,
          "y": 620,
          "width": 460,
          "height": 700,
          "anchor": "center-center",
          "radius": {
            "tl": 32,
            "tr": 32,
            "bl": 32,
            "br": 32
          },
          "filter": {
            "saturate": 0.55
          },
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.6,
          "enterAnimation": "smoothright",
          "exitEnd": 4.6
        },
        {
          "type": "IMAGE",
          "src": "{{afterImage}}",
          "x": 810,
          "y": 620,
          "width": 460,
          "height": 700,
          "anchor": "center-center",
          "radius": {
            "tl": 32,
            "tr": 32,
            "bl": 32,
            "br": 32
          },
          "track": 2,
          "enterBegin": 0.35,
          "enterEnd": 0.75,
          "enterAnimation": "smoothleft",
          "exitEnd": 4.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='ctaBg' cx='0.5' cy='0.35' r='0.9'><stop offset='0' stop-color='#1A222E'/><stop offset='1' stop-color='#10141A'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#ctaBg)'/><circle cx='540' cy='620' r='64' fill='#2FBF71'/><path d='M516 620 H564 M540 596 V644' stroke='#08110C' stroke-width='0' fill='none'/><path d='M521 606 L540 632 L559 606' fill='none' stroke='#08110C' stroke-width='7' stroke-linecap='round' stroke-linejoin='round' transform='rotate(270 540 620)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1080,
          "width": 920,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.7,
          "enterEnd": 1.2,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:52px; line-height:1.2; font-weight:800;'>{{claim}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1360,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1.25,
          "enterEnd": 1.65,
          "enterAnimation": "circleopen",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Outfit"
          },
          "html": "<div style='display:inline-block; background:#2FBF71; color:#08110C; border-radius:999px; padding:28px 66px; font-size:38px; font-weight:800;'>{{ctaText}}</div><div style='margin-top:20px; text-align:center; color:#9AA4B2; font-size:24px; font-weight:600; letter-spacing:3px;'>{{brandName}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.18,
      "track": 0
    }
  ]
}

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