Launch Countdown

Violet coming-soon teaser with a big days-to-launch number and notify CTA; swap product, days and feature line.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 10.9s
Scenes: 3
Render cost: $0.00272 / render

VariablesConditional scenes

Free template · opens in the editor, no account required.

Customize Launch Countdown

Launch Countdown is a ready-to-render E-commerce video design formatted for Instagram Reel · 9:16 with 3 scenes and support for variables, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

13 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

brandNameText

OS ONE

teaseKickerText

COMING SOON

productNameText

The OS One Phone

teaseLineText

A phone that finally gets out of your way.

daysLeftText

3

daysWordText

DAYS TO LAUNCH

featureLineText

6.7" OLED · 3-day battery · titanium frame

showFeatureToggle

on

notifyTextText

Get the launch alert

notifyHandleText

osone.example/launch

accentColorColor

#8A7CFF

teaseImageMedia URL

pexels-photo-6237886.jpeg

musicUrlMedia URL

audio_3f375fdf97.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "ecom-launch-countdown",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#0A0A1A",
  "outputFormat": "mp4",
  "variables": {
    "brandName": "OS ONE",
    "teaseKicker": "COMING SOON",
    "productName": "The OS One Phone",
    "teaseLine": "A phone that finally gets out of your way.",
    "daysLeft": "3",
    "daysWord": "DAYS TO LAUNCH",
    "featureLine": "6.7\" OLED · 3-day battery · titanium frame",
    "showFeature": true,
    "notifyText": "Get the launch alert",
    "notifyHandle": "osone.example/launch",
    "accentColor": "#8A7CFF",
    "teaseImage": "https://images.pexels.com/photos/6237886/pexels-photo-6237886.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940",
    "musicUrl": "https://cdn.pixabay.com/audio/2026/02/24/audio_3f375fdf97.mp3"
  },
  "scenes": [
    {
      "id": "tease",
      "duration": 4,
      "backgroundColor": "#0A0A1A",
      "transition": "fade",
      "transitionId": "countdown",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{teaseImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "opacity": 0.55,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='tzBg' cx='0.5' cy='0.44' r='0.9'><stop offset='0' stop-color='#0A0A1A' stop-opacity='0.35'/><stop offset='1' stop-color='#0A0A1A' stop-opacity='0.94'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#tzBg)'/><rect x='48' y='48' width='984' height='1824' rx='40' fill='none' stroke='rgba(138,124,255,0.3)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 150,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.15,
          "enterEnd": 0.6,
          "enterAnimation": "fade",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; border:1.5px solid {{accentColor}}; color:{{accentColor}}; border-radius:999px; padding:14px 36px; font-size:26px; font-weight:800; letter-spacing:8px;'>{{teaseKicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1240,
          "width": 920,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.45,
          "enterEnd": 0.95,
          "enterAnimation": "smoothup",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#F4F4FF; font-size:88px; line-height:1.02; font-weight:800; letter-spacing:-2px;'>{{productName}}</div><div style='margin-top:22px; text-align:center; color:#B7B7D6; font-size:34px; line-height:1.4; font-weight:500;'>{{teaseLine}}</div>"
        }
      ]
    },
    {
      "id": "countdown",
      "duration": 4,
      "backgroundColor": "#0A0A1A",
      "transition": "fade",
      "transitionId": "notify",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='cdBg' cx='0.5' cy='0.42' r='0.9'><stop offset='0' stop-color='#161636'/><stop offset='1' stop-color='#0A0A1A'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#cdBg)'/><circle cx='540' cy='780' r='330' fill='none' stroke='rgba(138,124,255,0.85)' stroke-width='4'/><circle cx='540' cy='780' r='368' fill='none' stroke='rgba(138,124,255,0.3)' stroke-width='2'/><circle cx='540' cy='780' r='406' fill='none' stroke='rgba(138,124,255,0.12)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 760,
          "anchor": "center-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.65,
          "enterAnimation": "circleopen",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#F4F4FF; font-size:360px; line-height:1; font-weight:800; letter-spacing:-12px;'>{{daysLeft}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1200,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.5,
          "enterEnd": 0.95,
          "enterAnimation": "fade",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:{{accentColor}}; font-size:44px; font-weight:800; letter-spacing:8px;'>{{daysWord}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showFeature}}",
          "x": 540,
          "y": 1400,
          "width": 900,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.8,
          "enterEnd": 1.25,
          "enterAnimation": "smoothup",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#A9A9CE; font-size:30px; font-weight:600; letter-spacing:1px;'>{{featureLine}}</div>"
        }
      ]
    },
    {
      "id": "notify",
      "duration": 4,
      "backgroundColor": "#0A0A1A",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='ntBg' cx='0.5' cy='0.4' r='0.9'><stop offset='0' stop-color='#181840'/><stop offset='1' stop-color='#0A0A1A'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#ntBg)'/><path d='M480 640 C480 590 600 590 600 640 C600 700 640 720 640 760 H440 C440 720 480 700 480 640 Z' fill='none' stroke='#8A7CFF' stroke-width='6' stroke-linejoin='round'/><path d='M515 800 C515 830 565 830 565 800' fill='none' stroke='#8A7CFF' stroke-width='6' stroke-linecap='round'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 900,
          "width": 900,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#F4F4FF; font-size:74px; line-height:1.08; font-weight:800; letter-spacing:-1px;'>Be first in line.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1140,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.75,
          "enterEnd": 1.2,
          "enterAnimation": "circleopen",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#0A0A1A; border-radius:999px; padding:28px 68px; font-size:42px; font-weight:800;'>{{notifyText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1320,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1.15,
          "enterEnd": 1.55,
          "enterAnimation": "fade",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#7C7CA0; font-size:27px; font-weight:600; letter-spacing:2px;'>{{notifyHandle}} · {{brandName}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

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