Product Specs Card

Electric-blue tech reel that iterates a specs[] grid (icon/label/value/note) with optional price and CTA.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 16.9s
Scenes: 6
Render cost: $0.00422 / render

VariablesData-driven repeatConditional scenes

Free template · opens in the editor, no account required.

Customize Product Specs Card

Product Specs Card is a ready-to-render E-commerce video design formatted for Instagram Reel · 9:16 with 6 scenes and support for variables, data-driven repeat, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

11 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

brandNameText

SONARA

productNameText

Studio ANC Pro

taglineText

The numbers behind the silence.

heroImageMedia URL

pexels-photo-33481395.jpeg

accentColorColor

#4C7DFF

priceLabelText

From

priceText

$249

showPriceToggle

on

ctaTextText

See full spec sheet

specsList · 4

icon◍

labelNoise cancellation

value42 dB

noteHybrid active ANC

icon⌁

labelBattery life

value60 hrs

note10 min = 5 hr charge

icon◐

labelDrivers

value40 mm

noteTitanium-coated

icon≋

labelCodec

valueLDAC

noteHi-Res wireless audio

musicUrlMedia URL

audio_56ae1dae5f.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "ecom-specs-card",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#08090D",
  "outputFormat": "mp4",
  "variables": {
    "brandName": "SONARA",
    "productName": "Studio ANC Pro",
    "tagline": "The numbers behind the silence.",
    "heroImage": "https://images.pexels.com/photos/33481395/pexels-photo-33481395.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940",
    "accentColor": "#4C7DFF",
    "priceLabel": "From",
    "price": "$249",
    "showPrice": true,
    "ctaText": "See full spec sheet",
    "specs": [
      {
        "icon": "◍",
        "label": "Noise cancellation",
        "value": "42 dB",
        "note": "Hybrid active ANC"
      },
      {
        "icon": "⌁",
        "label": "Battery life",
        "value": "60 hrs",
        "note": "10 min = 5 hr charge"
      },
      {
        "icon": "◐",
        "label": "Drivers",
        "value": "40 mm",
        "note": "Titanium-coated"
      },
      {
        "icon": "≋",
        "label": "Codec",
        "value": "LDAC",
        "note": "Hi-Res wireless audio"
      }
    ],
    "musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
  },
  "scenes": [
    {
      "id": "intro",
      "duration": 3.6,
      "backgroundColor": "#08090D",
      "transition": "smoothleft",
      "transitionId": "spec",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{heroImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "opacity": 0.7,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='iShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#08090D' stop-opacity='0.55'/><stop offset='0.5' stop-color='#08090D' stop-opacity='0.25'/><stop offset='1' stop-color='#08090D' stop-opacity='0.96'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#iShade)'/><path d='M90 1400 H360' stroke='#4C7DFF' stroke-width='6'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 120,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.15,
          "enterEnd": 0.6,
          "enterAnimation": "fade",
          "exitEnd": 3.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:#F2F4F8; font-size:26px; font-weight:800; letter-spacing:8px;'>{{brandName}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1470,
          "width": 900,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.4,
          "enterEnd": 0.9,
          "enterAnimation": "smoothup",
          "exitEnd": 3.6,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:#F2F4F8; font-size:96px; line-height:0.98; font-weight:800; letter-spacing:-3px;'>{{productName}}</div><div style='margin-top:24px; color:#9AA3B8; font-size:34px; font-weight:500;'>{{tagline}}</div>"
        }
      ]
    },
    {
      "id": "spec",
      "iterate": "specs",
      "iterateAs": "s",
      "duration": 2.8,
      "backgroundColor": "#08090D",
      "transition": "smoothleft",
      "transitionId": "cta",
      "transitionDuration": 0.45,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 2.8,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='specBg' cx='0.5' cy='0.36' r='0.95'><stop offset='0' stop-color='#12141E'/><stop offset='1' stop-color='#08090D'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#specBg)'/><rect x='90' y='560' width='900' height='800' rx='44' fill='rgba(76,125,255,0.06)' stroke='rgba(76,125,255,0.35)' stroke-width='1.5'/><rect x='90' y='560' width='900' height='10' rx='5' fill='#4C7DFF'/><path d='M170 1120 H910' stroke='rgba(255,255,255,0.1)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 660,
          "anchor": "center-center",
          "track": 2,
          "enterBegin": 0.15,
          "enterEnd": 0.55,
          "enterAnimation": "fade",
          "exitEnd": 2.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:{{accentColor}}; font-size:96px; line-height:1;'>{{s.icon}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 760,
          "width": 800,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.3,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 2.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#9AA3B8; font-size:32px; font-weight:700; letter-spacing:5px; text-transform:uppercase;'>{{s.label}}</div><div style='margin-top:12px; text-align:center; color:#F2F4F8; font-size:170px; line-height:1; font-weight:800; letter-spacing:-6px;'>{{s.value}}</div><div style='margin-top:40px; text-align:center; color:#8A93A8; font-size:34px; font-weight:500;'>{{s.note}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1440,
          "anchor": "center-center",
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 2.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:rgba(242,244,248,0.55); font-size:24px; font-weight:700; letter-spacing:6px;'>{{brandName}} · {{productName}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4.4,
      "backgroundColor": "#08090D",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='specEnd' cx='0.5' cy='0.4' r='0.95'><stop offset='0' stop-color='#14192B'/><stop offset='1' stop-color='#08090D'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#specEnd)'/><rect x='48' y='48' width='984' height='1824' rx='40' fill='none' stroke='rgba(76,125,255,0.32)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "condition": "{{showPrice}}",
          "x": 540,
          "y": 640,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#9AA3B8; font-size:30px; font-weight:700; letter-spacing:4px;'>{{priceLabel}}</div><div style='margin-top:8px; text-align:center; color:{{accentColor}}; font-size:150px; line-height:1; font-weight:800; letter-spacing:-4px;'>{{price}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1040,
          "width": 900,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.55,
          "enterEnd": 1,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#F2F4F8; font-size:66px; line-height:1.08; font-weight:800; letter-spacing:-1px;'>Engineered to<br>disappear.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1300,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.95,
          "enterEnd": 1.4,
          "enterAnimation": "circleopen",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#08090D; border-radius:16px; padding:26px 60px; font-size:38px; font-weight:800;'>{{ctaText}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.15,
      "track": 0
    }
  ]
}

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