PDP Explainer (Square)

Square product-page video: what it is, benefit scenes from an array, how to use.

Type: Video
Format: Instagram Post · 1:1
Orientation: Square
Duration: 21.4s
Scenes: 7
Render cost: $0.00535 / render

Template ID

ecom-pdp-explainer

Library identifier. Saved API templates have a separate ID starting with tpl_.

VariablesData-driven repeatvideo

Free template · opens in the editor, no account required.

Customize PDP Explainer (Square)

PDP Explainer (Square) is a ready-to-render E-commerce video design formatted for Instagram Post · 1:1 with 7 scenes and support for variables, data-driven repeat, video. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

10 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

brandNameText

DERMA PURE

productNameText

Barrier Repair Serum

whatItIsText

A ceramide-rich concentrate that rebuilds your skin barrier while you sleep.

howToUseText

3 drops, morning and night, on clean skin. That's the whole routine.

ctaTextText

Add to cart

heroVideoMedia URL

5927936-hd_1080_1920_25fps.mp4

productImageMedia URL

pexels-photo-8101534.jpeg

textureImageMedia URL

pexels-photo-15930068.jpeg

benefitsList · 3

titleRepairs overnight

detailCeramides + peptides rebuild while you rest

titleCalms visible redness

detailCentella extract soothes reactive skin fast

titleZero irritation formula

detailNo fragrance, no alcohol, no drama

musicUrlMedia URL

audio_ed6f0ed574.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "ecom-pdp-explainer",
  "resolution": "instagram-post",
  "frameRate": 30,
  "backgroundColor": "#FAFAF7",
  "outputFormat": "mp4",
  "variables": {
    "brandName": "DERMA PURE",
    "productName": "Barrier Repair Serum",
    "whatItIs": "A ceramide-rich concentrate that rebuilds your skin barrier while you sleep.",
    "howToUse": "3 drops, morning and night, on clean skin. That's the whole routine.",
    "ctaText": "Add to cart",
    "heroVideo": "https://videos.pexels.com/video-files/5927936/5927936-hd_1080_1920_25fps.mp4",
    "productImage": "https://images.pexels.com/photos/8101534/pexels-photo-8101534.jpeg?auto=compress&cs=tinysrgb&w=1620",
    "textureImage": "https://images.pexels.com/photos/15930068/pexels-photo-15930068.jpeg?auto=compress&cs=tinysrgb&w=1620",
    "benefits": [
      {
        "title": "Repairs overnight",
        "detail": "Ceramides + peptides rebuild while you rest"
      },
      {
        "title": "Calms visible redness",
        "detail": "Centella extract soothes reactive skin fast"
      },
      {
        "title": "Zero irritation formula",
        "detail": "No fragrance, no alcohol, no drama"
      }
    ],
    "musicUrl": "https://cdn.pixabay.com/audio/2025/04/21/audio_ed6f0ed574.mp3"
  },
  "scenes": [
    {
      "id": "opener",
      "duration": 3.6,
      "backgroundColor": "#FAFAF7",
      "transition": "fade",
      "transitionId": "about",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "VIDEO",
          "src": "{{heroVideo}}",
          "width": 1080,
          "height": 1080,
          "position": "center-center",
          "resize": "cover",
          "volume": 0,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1080,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3.6,
          "svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='pdpShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#20241C' stop-opacity='0.4'/><stop offset='0.55' stop-color='#20241C' stop-opacity='0.05'/><stop offset='1' stop-color='#20241C' stop-opacity='0.72'/></linearGradient></defs><rect width='1080' height='1080' fill='url(#pdpShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 70,
          "y": 850,
          "width": 940,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.3,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 3.6,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='color:#FFFFFF; font-size:58px; line-height:1.05; font-weight:800; letter-spacing:-1px;'>{{productName}}</div><div style='margin-top:10px; color:#D9DCD2; font-size:22px; font-weight:600; letter-spacing:4px;'>{{brandName}} · SKINCARE THAT WORKS</div>"
        }
      ]
    },
    {
      "id": "about",
      "duration": 4.2,
      "backgroundColor": "#FAFAF7",
      "transition": "smoothleft",
      "transitionId": "benefit",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{productImage}}",
          "x": 300,
          "y": 540,
          "width": 520,
          "height": 940,
          "anchor": "center-center",
          "resize": "cover",
          "zoom": true,
          "radius": {
            "tl": 28,
            "tr": 28,
            "bl": 28,
            "br": 28
          },
          "track": 1,
          "enterBegin": 0,
          "enterEnd": 0.5,
          "enterAnimation": "smoothright",
          "exitEnd": 4.2
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1080,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.2,
          "svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1080' fill='#FAFAF7'/><circle cx='860' cy='200' r='260' fill='rgba(123,144,107,0.12)'/><circle cx='940' cy='900' r='180' fill='rgba(123,144,107,0.09)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 600,
          "y": 300,
          "width": 420,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.4,
          "enterEnd": 0.85,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='color:#7B906B; font-size:20px; font-weight:800; letter-spacing:4px;'>WHAT IT IS</div><div style='margin-top:14px; color:#23281F; font-size:34px; line-height:1.35; font-weight:700;'>{{whatItIs}}</div>"
        }
      ]
    },
    {
      "id": "benefit",
      "iterate": "benefits",
      "iterateAs": "benefit",
      "duration": 3,
      "backgroundColor": "#EFF2EA",
      "transition": "smoothleft",
      "transitionId": "usage",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1080,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3,
          "svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1080' fill='#EFF2EA'/><circle cx='540' cy='400' r='120' fill='#7B906B'/><path d='M485 400 L525 442 L600 358' stroke='#FFFFFF' stroke-width='16' fill='none' stroke-linecap='round' stroke-linejoin='round'/><circle cx='540' cy='400' r='150' fill='none' stroke='rgba(123,144,107,0.4)' stroke-width='2'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 620,
          "width": 880,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.25,
          "enterEnd": 0.7,
          "enterAnimation": "smoothup",
          "exitEnd": 3,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='text-align:center; color:#23281F; font-size:52px; line-height:1.1; font-weight:800;'>{{benefit.title}}</div><div style='margin-top:16px; text-align:center; color:#5E6656; font-size:27px; line-height:1.45; font-weight:500;'>{{benefit.detail}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 80,
          "anchor": "center-center",
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='color:#8B937F; font-size:19px; font-weight:700; letter-spacing:6px;'>{{brandName}} · {{productName}}</div>"
        }
      ]
    },
    {
      "id": "usage",
      "duration": 3.8,
      "backgroundColor": "#FAFAF7",
      "transition": "fade",
      "transitionId": "outro",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{textureImage}}",
          "width": 1080,
          "height": 1080,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.8
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1080,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3.8,
          "svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='useShade' x1='0' y1='1' x2='0' y2='0'><stop offset='0' stop-color='#20241C' stop-opacity='0.75'/><stop offset='0.55' stop-color='#20241C' stop-opacity='0.1'/><stop offset='1' stop-color='#20241C' stop-opacity='0.25'/></linearGradient></defs><rect width='1080' height='1080' fill='url(#useShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 70,
          "y": 780,
          "width": 940,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.3,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='color:#CFE3BF; font-size:21px; font-weight:800; letter-spacing:4px;'>HOW TO USE</div><div style='margin-top:12px; color:#FFFFFF; font-size:36px; line-height:1.3; font-weight:700;'>{{howToUse}}</div>"
        }
      ]
    },
    {
      "id": "outro",
      "duration": 3.8,
      "backgroundColor": "#23281F",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1080,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.8,
          "svg": "<svg width='1080' height='1080' viewBox='0 0 1080 1080' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='pdpOut' cx='0.5' cy='0.4' r='0.9'><stop offset='0' stop-color='#33402B'/><stop offset='1' stop-color='#23281F'/></radialGradient></defs><rect width='1080' height='1080' fill='url(#pdpOut)'/><circle cx='540' cy='360' r='120' fill='none' stroke='rgba(207,227,191,0.5)' stroke-width='1.5'/><circle cx='540' cy='360' r='96' fill='none' stroke='rgba(207,227,191,0.8)' stroke-width='2'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 360,
          "anchor": "center-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.6,
          "enterAnimation": "fade",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Cormorant Garamond"
          },
          "html": "<div style='text-align:center; color:#CFE3BF; font-size:64px; font-weight:700;'>DP</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 560,
          "width": 900,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.5,
          "enterEnd": 0.95,
          "enterAnimation": "smoothup",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:46px; line-height:1.15; font-weight:800;'>Your barrier called.<br>It wants this serum.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 780,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1,
          "enterEnd": 1.4,
          "enterAnimation": "circleopen",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Manrope"
          },
          "html": "<div style='display:inline-block; background:#CFE3BF; color:#23281F; border-radius:999px; padding:22px 58px; font-size:30px; font-weight:800;'>{{ctaText}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.15,
      "track": 0
    }
  ]
}

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