Seasonal Collection Drop

High-contrast neon Black Friday drop iterating looks[] (name/meta/discount/image); toggle the countdown timer.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 14.95s
Scenes: 5
Render cost: $0.00374 / render

VariablesData-driven repeatConditional scenes

Free template · opens in the editor, no account required.

Customize Seasonal Collection Drop

Seasonal Collection Drop is a ready-to-render E-commerce video design formatted for Instagram Reel · 9:16 with 5 scenes and support for variables, data-driven repeat, conditional scenes. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

12 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

brandNameText

NORTHWARD

seasonKickerText

BLACK FRIDAY

seasonHeadlineText

The whole edit,<br>up to 50% off.

seasonSubText

Starts Friday. Ends when it's gone.

accentColorColor

#C6FF3D

ctaTextText

Shop the drop

ctaHandleText

northward.example/bf

showTimerToggle

on

timerLabelText

EARLY ACCESS OPENS IN

timerValueText

02 : 14 : 09

looksList · 3

nameThe Puffer

metaDown-filled · storm hood

discount-40%

imagepexels-photo-14945580.jpeg

nameThe Wool Coat

metaItalian wool · relaxed fit

discount-35%

imagepexels-photo-19224974.jpeg

nameThe Knit Set

metaRibbed · matching sets

discount-50%

imagepexels-photo-33653142.jpeg

musicUrlMedia URL

audio_56ae1dae5f.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "ecom-seasonal-drop",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#000000",
  "outputFormat": "mp4",
  "variables": {
    "brandName": "NORTHWARD",
    "seasonKicker": "BLACK FRIDAY",
    "seasonHeadline": "The whole edit,<br>up to 50% off.",
    "seasonSub": "Starts Friday. Ends when it's gone.",
    "accentColor": "#C6FF3D",
    "ctaText": "Shop the drop",
    "ctaHandle": "northward.example/bf",
    "showTimer": true,
    "timerLabel": "EARLY ACCESS OPENS IN",
    "timerValue": "02 : 14 : 09",
    "looks": [
      {
        "name": "The Puffer",
        "meta": "Down-filled · storm hood",
        "discount": "-40%",
        "image": "https://images.pexels.com/photos/14945580/pexels-photo-14945580.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940"
      },
      {
        "name": "The Wool Coat",
        "meta": "Italian wool · relaxed fit",
        "discount": "-35%",
        "image": "https://images.pexels.com/photos/19224974/pexels-photo-19224974.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940"
      },
      {
        "name": "The Knit Set",
        "meta": "Ribbed · matching sets",
        "discount": "-50%",
        "image": "https://images.pexels.com/photos/33653142/pexels-photo-33653142.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940"
      }
    ],
    "musicUrl": "https://cdn.pixabay.com/audio/2025/03/19/audio_56ae1dae5f.mp3"
  },
  "scenes": [
    {
      "id": "intro",
      "duration": 3.8,
      "backgroundColor": "#000000",
      "transition": "wipeleft",
      "transitionId": "look",
      "transitionDuration": 0.5,
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.8,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#000000'/><rect x='0' y='300' width='1080' height='120' fill='#C6FF3D'/><path d='M0 1600 H1080' stroke='rgba(198,255,61,0.3)' stroke-width='2'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 320,
          "anchor": "center-center",
          "track": 1,
          "enterBegin": 0.15,
          "enterEnd": 0.6,
          "enterAnimation": "fade",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:rgba(0,0,0,0.55); font-size:24px; font-weight:800; letter-spacing:10px;'>{{brandName}}</div><div style='margin-top:8px; text-align:center; color:#000000; font-size:64px; font-weight:800; letter-spacing:12px;'>{{seasonKicker}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 640,
          "width": 940,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.4,
          "enterEnd": 0.9,
          "enterAnimation": "smoothup",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:96px; line-height:1; font-weight:800; letter-spacing:-3px;'>{{seasonHeadline}}</div><div style='margin-top:28px; text-align:center; color:{{accentColor}}; font-size:34px; font-weight:700; letter-spacing:2px;'>{{seasonSub}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showTimer}}",
          "x": 540,
          "y": 1280,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.8,
          "enterEnd": 1.25,
          "enterAnimation": "circleopen",
          "exitEnd": 3.8,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#7A7A7A; font-size:26px; font-weight:800; letter-spacing:5px;'>{{timerLabel}}</div><div style='margin-top:16px; display:inline-block; border:2px solid {{accentColor}}; color:{{accentColor}}; border-radius:16px; padding:20px 44px; font-size:72px; font-weight:800; letter-spacing:4px;'>{{timerValue}}</div>"
        }
      ]
    },
    {
      "id": "look",
      "iterate": "looks",
      "iterateAs": "l",
      "duration": 3,
      "backgroundColor": "#000000",
      "transition": "wipeleft",
      "transitionId": "cta",
      "transitionDuration": 0.45,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{l.image}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='lkShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#000000' stop-opacity='0.55'/><stop offset='0.4' stop-color='#000000' stop-opacity='0.1'/><stop offset='1' stop-color='#000000' stop-opacity='0.92'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#lkShade)'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 150,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.25,
          "enterEnd": 0.65,
          "enterAnimation": "smoothleft",
          "exitEnd": 3,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#000000; border-radius:10px; padding:14px 34px; font-size:60px; font-weight:800; letter-spacing:-1px;'>{{l.discount}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1420,
          "width": 900,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.4,
          "enterEnd": 0.85,
          "enterAnimation": "smoothup",
          "exitEnd": 3,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='color:#FFFFFF; font-size:88px; line-height:1; font-weight:800; letter-spacing:-2px;'>{{l.name}}</div><div style='margin-top:16px; color:#B8B8B8; font-size:32px; font-weight:500;'>{{l.meta}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 4,
      "backgroundColor": "#000000",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#000000'/><rect x='0' y='860' width='1080' height='200' fill='#C6FF3D'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 640,
          "width": 900,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.3,
          "enterEnd": 0.75,
          "enterAnimation": "smoothup",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#FFFFFF; font-size:70px; line-height:1.06; font-weight:800; letter-spacing:-2px;'>Set your alarm.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 960,
          "anchor": "center-center",
          "track": 2,
          "enterBegin": 0.6,
          "enterEnd": 1.05,
          "enterAnimation": "circleopen",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:#000000; font-size:76px; font-weight:800; letter-spacing:-2px;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1200,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 1,
          "enterEnd": 1.4,
          "enterAnimation": "fade",
          "exitEnd": 4,
          "style": {
            "fontFamily": "Archivo"
          },
          "html": "<div style='text-align:center; color:{{accentColor}}; font-size:28px; font-weight:700; letter-spacing:4px;'>{{ctaHandle}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.17,
      "track": 0
    }
  ]
}

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