New Arrival Drop

Editorial fashion launch — video reveal, then one scene per look from a `looks` array.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 17.3s
Scenes: 5
Render cost: $0.00432 / render

VariablesData-driven repeatvideo

Free template · opens in the editor, no account required.

Customize New Arrival Drop

New Arrival Drop is a ready-to-render E-commerce video design formatted for Instagram Reel · 9:16 with 5 scenes and support for variables, data-driven repeat, video. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

8 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

brandNameText

ATELIER NOIR

collectionNameText

The Studio Edit

categoryText

Womenswear · SS26

launchCopyText

Quiet silhouettes. Loud presence.

ctaTextText

Explore the collection

heroVideoMedia URL

7305168-hd_1080_2048_25fps.mp4

looksList · 3

imagepexels-photo-33714925.jpeg

tagLook 01 — Scarlet Room

noteTailored lines in signature red

imagepexels-photo-30590675.jpeg

tagLook 02 — White Season

noteSoft drape, sculpted shoulders

imagepexels-photo-37851062.jpeg

tagLook 03 — After Dark

noteEvening pieces, zero effort

musicUrlMedia URL

audio_ed6f0ed574.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "ecom-new-arrival",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#F4F1EA",
  "outputFormat": "mp4",
  "variables": {
    "brandName": "ATELIER NOIR",
    "collectionName": "The Studio Edit",
    "category": "Womenswear · SS26",
    "launchCopy": "Quiet silhouettes. Loud presence.",
    "ctaText": "Explore the collection",
    "heroVideo": "https://videos.pexels.com/video-files/7305168/7305168-hd_1080_2048_25fps.mp4",
    "looks": [
      {
        "image": "https://images.pexels.com/photos/33714925/pexels-photo-33714925.jpeg?auto=compress&cs=tinysrgb&w=1620",
        "tag": "Look 01 — Scarlet Room",
        "note": "Tailored lines in signature red"
      },
      {
        "image": "https://images.pexels.com/photos/30590675/pexels-photo-30590675.jpeg?auto=compress&cs=tinysrgb&w=1620",
        "tag": "Look 02 — White Season",
        "note": "Soft drape, sculpted shoulders"
      },
      {
        "image": "https://images.pexels.com/photos/37851062/pexels-photo-37851062.jpeg?auto=compress&cs=tinysrgb&w=1620",
        "tag": "Look 03 — After Dark",
        "note": "Evening pieces, zero effort"
      }
    ],
    "musicUrl": "https://cdn.pixabay.com/audio/2025/04/21/audio_ed6f0ed574.mp3"
  },
  "scenes": [
    {
      "id": "reveal",
      "duration": 4.4,
      "backgroundColor": "#1A1A1A",
      "transition": "fadewhite",
      "transitionId": "look",
      "transitionDuration": 0.7,
      "visuals": [
        {
          "type": "VIDEO",
          "src": "{{heroVideo}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "volume": 0,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.4
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.4,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='naShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#1A1A1A' stop-opacity='0.42'/><stop offset='0.5' stop-color='#1A1A1A' stop-opacity='0.05'/><stop offset='1' stop-color='#1A1A1A' stop-opacity='0.62'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#naShade)'/><rect x='60' y='60' width='960' height='1800' fill='none' stroke='rgba(244,241,234,0.5)' stroke-width='1'/><rect x='74' y='74' width='932' height='1772' fill='none' stroke='rgba(244,241,234,0.22)' stroke-width='1'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 190,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.3,
          "enterEnd": 0.9,
          "enterAnimation": "fade",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='text-align:center; color:#F4F1EA; font-size:24px; font-weight:600; letter-spacing:10px;'>{{brandName}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1370,
          "width": 940,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.7,
          "enterEnd": 1.3,
          "enterAnimation": "smoothup",
          "exitEnd": 4.4,
          "style": {
            "fontFamily": "Playfair Display"
          },
          "html": "<div style='text-align:center; color:#F4F1EA;'><div style='font-size:30px; font-style:italic; color:#D8D2C4;'>New Arrivals</div><div style='margin-top:14px; font-size:92px; line-height:1.02; font-weight:700; letter-spacing:-1px;'>{{collectionName}}</div><div style='margin-top:20px; font-size:26px; letter-spacing:4px; color:#D8D2C4;'>{{category}}</div></div>"
        }
      ]
    },
    {
      "id": "look",
      "iterate": "looks",
      "iterateAs": "look",
      "duration": 3.6,
      "backgroundColor": "#F4F1EA",
      "transition": "smoothleft",
      "transitionId": "closing",
      "transitionDuration": 0.6,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{look.image}}",
          "x": 540,
          "y": 870,
          "width": 900,
          "height": 1360,
          "anchor": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 3.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 3.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#F4F1EA'/><rect x='66' y='166' width='948' height='1408' fill='none' stroke='#1A1A1A' stroke-width='1.5'/><path d='M66 1700 H1014' stroke='#1A1A1A' stroke-width='1'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1730,
          "width": 900,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.35,
          "enterEnd": 0.8,
          "enterAnimation": "smoothup",
          "exitEnd": 3.6,
          "style": {
            "fontFamily": "Playfair Display"
          },
          "html": "<div style='display:inline-block; background:#F4F1EA; padding:18px 30px; color:#1A1A1A;'><div style='font-size:40px; font-weight:700;'>{{look.tag}}</div><div style='margin-top:8px; font-family:Inter, sans-serif; font-size:24px; color:#6B6659; letter-spacing:1px;'>{{look.note}}</div></div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 96,
          "anchor": "center-center",
          "track": 2,
          "enterBegin": 0,
          "exitEnd": 3.6,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='display:inline-block; color:#1A1A1A; font-size:21px; font-weight:600; letter-spacing:8px; background:#F4F1EA; padding:12px 30px;'>{{brandName}} — JUST DROPPED</div>"
        }
      ]
    },
    {
      "id": "closing",
      "duration": 4.6,
      "backgroundColor": "#1A1A1A",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><rect width='1080' height='1920' fill='#1A1A1A'/><rect x='60' y='60' width='960' height='1800' fill='none' stroke='rgba(244,241,234,0.4)' stroke-width='1'/><circle cx='540' cy='700' r='2.5' fill='#F4F1EA'/><path d='M400 700 H520 M560 700 H680' stroke='rgba(244,241,234,0.5)' stroke-width='1'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 800,
          "width": 920,
          "anchor": "top-center",
          "track": 1,
          "enterBegin": 0.25,
          "enterEnd": 0.85,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Playfair Display"
          },
          "html": "<div style='text-align:center; color:#F4F1EA; font-size:64px; line-height:1.18; font-style:italic;'>{{launchCopy}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1180,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.9,
          "enterEnd": 1.35,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='display:inline-block; border:1.5px solid #F4F1EA; color:#F4F1EA; padding:26px 64px; font-size:30px; font-weight:600; letter-spacing:3px;'>{{ctaText}}</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1770,
          "anchor": "center-center",
          "track": 3,
          "enterBegin": 1.3,
          "enterEnd": 1.7,
          "enterAnimation": "fade",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Inter"
          },
          "html": "<div style='text-align:center; color:#8F8A7D; font-size:22px; letter-spacing:6px;'>{{brandName}} · ONLINE &amp; IN STORE</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.16,
      "track": 0
    }
  ]
}

More E-commerce templates

Flash Sale Countdown

Flash Sale Countdown

E-commerce$0.00369

Product Hero Promo

Product Hero Promo

E-commerce$0.0043

Product Hero Promo

Product Hero Promo

E-commerce$0.00432

Flash Sale / Discount

Flash Sale / Discount

E-commerce$0.00305

Best Seller Spotlight

Best Seller Spotlight

E-commerce$0.00392

Before / After Reveal

Before / After Reveal

E-commerce$0.00333

Feature Bullets

Feature Bullets

E-commerce$0.00435

Product Comparison

Product Comparison

E-commerce$0.0038

Back in Stock

Back in Stock

E-commerce$0.00295

Bundle Offer

Bundle Offer

E-commerce$0.00379

Ready to ship video at scale?

Start free — your first render is only a JSON payload away.

Explore the API ↗