Product Hero Promo

Vertical product ad with video hook, benefit copy, price and CTA — swap 14 variables to rebrand.

Type: Video
Format: Instagram Reel · 9:16
Orientation: Portrait
Duration: 17.3s
Scenes: 4
Render cost: $0.00432 / render

VariablesConditional scenesvideo

Free template · opens in the editor, no account required.

Customize Product Hero Promo

Product Hero Promo is a ready-to-render E-commerce video design formatted for Instagram Reel · 9:16 with 4 scenes and support for variables, conditional scenes, video. Open it in the editor to replace its copy and media, then render variations through the Zvid API.

14 variables: Every value below is a variable you can override — send them in the variables field of the render request (or edit them in the editor) to generate on-brand versions at scale.

brandNameText

LUMIÈRE

hookLineText

Skin that speaks before you do.

productNameText

Vitamin C Glow Serum

benefitText

Visibly brighter skin in 14 days

detailLineText

Cold-pressed. Dermatologist tested. 100% vegan.

priceText

$48

showPriceToggle

on

ctaTextText

Shop the glow

ctaUrlText

lumiere.example/glow

accentColorColor

#E8B054

heroVideoMedia URL

4351114-hd_1080_1920_30fps.mp4

productImageMedia URL

pexels-photo-20171275.jpeg

detailImageMedia URL

pexels-photo-6800936.jpeg

musicUrlMedia URL

audio_3f375fdf97.mp3

The exact JSON payload

This is the full render config — POST it to the API, or open it in the editor to tweak.

Open in editor ↗

{
  "name": "ecom-hero-promo",
  "resolution": "instagram-reel",
  "frameRate": 30,
  "backgroundColor": "#0B0B0F",
  "outputFormat": "mp4",
  "variables": {
    "brandName": "LUMIÈRE",
    "hookLine": "Skin that speaks before you do.",
    "productName": "Vitamin C Glow Serum",
    "benefit": "Visibly brighter skin in 14 days",
    "detailLine": "Cold-pressed. Dermatologist tested. 100% vegan.",
    "price": "$48",
    "showPrice": true,
    "ctaText": "Shop the glow",
    "ctaUrl": "lumiere.example/glow",
    "accentColor": "#E8B054",
    "heroVideo": "https://videos.pexels.com/video-files/4351114/4351114-hd_1080_1920_30fps.mp4",
    "productImage": "https://images.pexels.com/photos/20171275/pexels-photo-20171275.jpeg?auto=compress&cs=tinysrgb&w=1620",
    "detailImage": "https://images.pexels.com/photos/6800936/pexels-photo-6800936.jpeg?auto=compress&cs=tinysrgb&w=1620",
    "musicUrl": "https://cdn.pixabay.com/audio/2026/02/24/audio_3f375fdf97.mp3"
  },
  "scenes": [
    {
      "id": "hook",
      "duration": 4.2,
      "backgroundColor": "#0B0B0F",
      "transition": "smoothup",
      "transitionId": "product",
      "transitionDuration": 0.6,
      "visuals": [
        {
          "type": "VIDEO",
          "src": "{{heroVideo}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "volume": 0,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.2
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 4.2,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='heroShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#0B0B0F' stop-opacity='0.55'/><stop offset='0.4' stop-color='#0B0B0F' stop-opacity='0.05'/><stop offset='0.72' stop-color='#0B0B0F' stop-opacity='0.25'/><stop offset='1' stop-color='#0B0B0F' stop-opacity='0.88'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#heroShade)'/><rect x='48' y='48' width='984' height='1824' rx='40' fill='none' stroke='rgba(247,245,242,0.22)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 150,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.25,
          "enterEnd": 0.75,
          "enterAnimation": "fade",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; border:1.5px solid rgba(247,245,242,0.55); border-radius:999px; padding:16px 38px; color:#F7F5F2; font-size:26px; font-weight:700; letter-spacing:7px;'>{{brandName}}</div>"
        },
        {
          "type": "TEXT",
          "x": 90,
          "y": 1310,
          "width": 900,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 0.6,
          "enterEnd": 1.15,
          "enterAnimation": "smoothup",
          "exitEnd": 4.2,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='color:#F7F5F2; font-size:86px; line-height:1.04; font-weight:800; letter-spacing:-2px;'>{{hookLine}}</div><div style='margin-top:26px; width:120px; height:6px; border-radius:3px; background:{{accentColor}};'></div>"
        }
      ]
    },
    {
      "id": "product",
      "duration": 5.2,
      "backgroundColor": "#0B0B0F",
      "transition": "fade",
      "transitionId": "detail",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{productImage}}",
          "width": 1080,
          "height": 1920,
          "position": "center-center",
          "resize": "cover",
          "zoom": true,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 5.2
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 1,
          "enterBegin": 0,
          "exitEnd": 5.2,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><linearGradient id='prodShade' x1='0' y1='0' x2='0' y2='1'><stop offset='0' stop-color='#0B0B0F' stop-opacity='0.1'/><stop offset='0.55' stop-color='#0B0B0F' stop-opacity='0.12'/><stop offset='1' stop-color='#0B0B0F' stop-opacity='0.9'/></linearGradient></defs><rect width='1080' height='1920' fill='url(#prodShade)'/><rect x='72' y='1220' width='6' height='420' rx='3' fill='#E8B054'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 118,
          "y": 1244,
          "width": 880,
          "anchor": "top-left",
          "track": 2,
          "enterBegin": 0.45,
          "enterEnd": 0.95,
          "enterAnimation": "smoothup",
          "exitEnd": 5.2,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='color:{{accentColor}}; font-size:25px; font-weight:800; letter-spacing:5px;'>BESTSELLING FORMULA</div><div style='margin-top:16px; color:#F7F5F2; font-size:78px; line-height:1.02; font-weight:800; letter-spacing:-1px;'>{{productName}}</div><div style='margin-top:22px; color:#D9D4CC; font-size:32px; line-height:1.4; font-weight:500;'>{{benefit}}</div>"
        },
        {
          "type": "TEXT",
          "condition": "{{showPrice}}",
          "x": 118,
          "y": 1652,
          "anchor": "top-left",
          "track": 3,
          "enterBegin": 1.1,
          "enterEnd": 1.5,
          "enterAnimation": "smoothleft",
          "exitEnd": 5.2,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; background:#F7F5F2; color:#0B0B0F; border-radius:20px; padding:18px 40px; font-size:44px; font-weight:800;'>{{price}}</div>"
        }
      ]
    },
    {
      "id": "detail",
      "duration": 4.6,
      "backgroundColor": "#12100C",
      "transition": "smoothleft",
      "transitionId": "cta",
      "transitionDuration": 0.55,
      "visuals": [
        {
          "type": "IMAGE",
          "src": "{{detailImage}}",
          "x": 540,
          "y": 780,
          "width": 880,
          "height": 1180,
          "anchor": "center-center",
          "resize": "cover",
          "zoom": true,
          "radius": {
            "tl": 48,
            "tr": 48,
            "bl": 48,
            "br": 48
          },
          "track": 1,
          "enterBegin": 0,
          "enterEnd": 0.55,
          "enterAnimation": "smoothright",
          "exitEnd": 4.6
        },
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 4.6,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='detailGlow' cx='0.5' cy='0.38' r='0.75'><stop offset='0' stop-color='#3A3020' stop-opacity='0.9'/><stop offset='1' stop-color='#12100C' stop-opacity='1'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#detailGlow)'/><circle cx='540' cy='780' r='520' fill='none' stroke='rgba(232,176,84,0.3)' stroke-width='1.5'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1560,
          "width": 900,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.5,
          "enterEnd": 1,
          "enterAnimation": "smoothup",
          "exitEnd": 4.6,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#F7F5F2; font-size:40px; line-height:1.3; font-weight:700;'>{{detailLine}}</div>"
        }
      ]
    },
    {
      "id": "cta",
      "duration": 5,
      "backgroundColor": "#0B0B0F",
      "visuals": [
        {
          "type": "SVG",
          "width": 1080,
          "height": 1920,
          "track": 0,
          "enterBegin": 0,
          "exitEnd": 5,
          "svg": "<svg width='1080' height='1920' viewBox='0 0 1080 1920' xmlns='http://www.w3.org/2000/svg'><defs><radialGradient id='ctaGlow' cx='0.5' cy='0.42' r='0.9'><stop offset='0' stop-color='#241C10' stop-opacity='1'/><stop offset='1' stop-color='#0B0B0F' stop-opacity='1'/></radialGradient></defs><rect width='1080' height='1920' fill='url(#ctaGlow)'/><rect x='48' y='48' width='984' height='1824' rx='40' fill='none' stroke='rgba(232,176,84,0.35)' stroke-width='1.5'/><circle cx='540' cy='620' r='150' fill='none' stroke='rgba(232,176,84,0.8)' stroke-width='2'/><circle cx='540' cy='620' r='168' fill='none' stroke='rgba(232,176,84,0.25)' stroke-width='1'/></svg>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 620,
          "anchor": "center-center",
          "track": 1,
          "enterBegin": 0.2,
          "enterEnd": 0.7,
          "enterAnimation": "fade",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Playfair Display"
          },
          "html": "<div style='text-align:center; color:#E8B054; font-size:96px; font-weight:700;'>L</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 880,
          "width": 940,
          "anchor": "top-center",
          "track": 2,
          "enterBegin": 0.5,
          "enterEnd": 1,
          "enterAnimation": "smoothup",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#F7F5F2; font-size:70px; line-height:1.08; font-weight:800; letter-spacing:-1px;'>Your glow-up<br>starts today.</div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1240,
          "anchor": "top-center",
          "track": 3,
          "enterBegin": 0.95,
          "enterEnd": 1.4,
          "enterAnimation": "smoothup",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='display:inline-block; background:{{accentColor}}; color:#0B0B0F; border-radius:999px; padding:30px 72px; font-size:42px; font-weight:800;'><span>{{ctaText}}</span><span></span></div>"
        },
        {
          "type": "TEXT",
          "x": 540,
          "y": 1420,
          "anchor": "top-center",
          "track": 4,
          "enterBegin": 1.3,
          "enterEnd": 1.7,
          "enterAnimation": "fade",
          "exitEnd": 5,
          "style": {
            "fontFamily": "Sora"
          },
          "html": "<div style='text-align:center; color:#8F887C; font-size:27px; font-weight:600; letter-spacing:1px;'>{{ctaUrl}}</div>"
        }
      ]
    }
  ],
  "audios": [
    {
      "src": "{{musicUrl}}",
      "volume": 0.18,
      "track": 0
    }
  ]
}

More E-commerce templates

Flash Sale Countdown

Flash Sale Countdown

E-commerce$0.00369

Product Hero Promo

Product Hero Promo

E-commerce$0.0043

Flash Sale / Discount

Flash Sale / Discount

E-commerce$0.00305

New Arrival Drop

New Arrival Drop

E-commerce$0.00432

Best Seller Spotlight

Best Seller Spotlight

E-commerce$0.00392

Before / After Reveal

Before / After Reveal

E-commerce$0.00333

Feature Bullets

Feature Bullets

E-commerce$0.00435

Product Comparison

Product Comparison

E-commerce$0.0038

Back in Stock

Back in Stock

E-commerce$0.00295

Bundle Offer

Bundle Offer

E-commerce$0.00379

Ready to ship video at scale?

Start free — your first render is only a JSON payload away.

Explore the API ↗